B2B Marketing Blog
Latest articles
Strategy
Why you should tailor your sales messages to the buying influences
Every day it's getting harder and harder to get marketing cut-through. Consumers are becoming savvier to sales messaging and advertisements and more…
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Tactics
Copywriting for B2B: 5 ways it can be used to improve your marketing
It may surprise people just how much of marketing involves writing. But if you look closely, writing is everywhere: in ads, eBooks,…
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Strategy
Why a one page plan will get you more sales and marketing results
It's quite an eye-grabbing statement to make - that a one page plan will bring in more results. But after 20+ years…
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B2B marketing blog
The cheesy funnel (a b2b branding case study)
This is a B2B branding case study. But let's start with a short discussion about a very personal desire. We all want…
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Tactics
Measuring content marketing performance: 5 key metrics you should be using
Would you believe that 49% of marketers don't understand how their content performs? That means nearly half of all marketers have no…
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Strategy
The proven process helping high-growth businesses achieve effective sales & marketing alignment
Did you know that effective sales and marketing alignment can help your business lift revenue by 129%? That's a pretty powerful result…
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Tactics
Organic vs. paid content: Where they fit into your B2B LinkedIn marketing strategy
LinkedIn has quickly become one of the most popular social networks in the world. Its focus on businesses and professionals makes it…
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Tactics
Why B2B content marketing could be your greatest asset in 2022
It's understandable that some B2B businesses have yet to utilise content marketing in their strategy - but the growing importance of content…
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Strategy
A definitive guide to choosing the best B2B marketing tactics
Every business wants to choose the best marketing tactics to position themselves and to create demand. As you’ll see in this article, there is no single set…
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Strategy
How to create a highly sellable business
As business leaders, our focus should be on creating highly sellable businesses that are attractive to potential buyers. This will give you…
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Evergreen blog articles
Alignment
6 steps to building a shared Sales and Marketing process (they both agree to)
If you want Sales and Marketing to be on the same page, then there had better be only one page: READ MORE ›
Sales and Marketing alignment that doubles Marketing’s contribution to revenue
Podcast interview with Andy Paul He's has been heroically publishing a daily podcast episode under the Accelerate banner and Andy recently invited READ MORE ›
Buyer readiness stages: How to make your content work harder
The probability of closing a marketing lead is 46% higher for companies that let their marketers change their CRM to READ MORE ›
Strategy
Double down, go halves, pivot, or panic? Marketing during a crisis
In March, our overriding priority was to get our teams settled in their various homes, and to act READ MORE ›
Using Focus as a Strategy to Dominate your Market
In every market there's a go-to provider – normally, that's the biggest provider on the market. So, how READ MORE ›
Sample go to market strategy for B2B
We want B2B marketing to be a respected management science around the world and we want to play READ MORE ›
Velocity
Finding rhythm: When’s the right time to talk to your buyer?
When a buyer is ready to talk, we need to talk with them right away. And if they’re READ MORE ›
Sales funnel management – which of these mistakes hurt the most?
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do READ MORE ›
How to make a perfect funnel model of your imperfect funnel
You work really hard for three years and does that leave you with 2% of the market or READ MORE ›
Skills
5 Key Skills of a Marketing Manager
What skills does a B2B Marketing Manager need? Do a bit of research, and you'll discover this READ MORE ›
B2B Sales: You need to focus on the workarounds that aren’t working
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading READ MORE ›
Sales and Marketing training lifts performance where you’d least expect it
Training your marketers does little to help them generate leads that are more 'acceptable' to Sales, nor does increasing the training of your READ MORE ›
Sales
How busy should your sales people be? [video]
How busy should your salespeople be? How many meetings should they have every week? More than they're doing READ MORE ›
How to prepare and run the perfect prospect meeting
Imagine that you’re in a prospect meeting. You’re meeting a client (or prospective client) for the first time READ MORE ›
How to calculate your sales conversion rate (II), and why speed kills
In last week's show, we offered 10 steps for calculating sales conversion rate. We also promised to show READ MORE ›
Tactics
The rules for sending an effective cold email
Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, READ MORE ›
Failed Tactics: 5 Questions to ask before Quitting
What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m READ MORE ›
How to Recover from a Marketing Mistake
In marketing, we all make mistakes. So much of our work is automated that it's really easy for READ MORE ›
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