B2B Marketing Blog
Latest articles
Strategy
Personas and Segments: Let’s Not Get Them Twisted
Alright, let's have a chat about something I've noticed cropping up a lot in B2B marketing discussions - the terms 'persona' and…
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Strategy
Road Testing a Problem Statement with B2B Customers: Two Paths to Consider
The centre of your go-to-market strategy is not your products or services, but the problem that you solve with these products or…
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News
From Tactical to Strategic: A Marketer’s Journey
Six years ago, we hired an eager intern who was finishing his degree in Business and was keen to get his hands…
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B2B marketing blog
AI in business: balancing innovation and responsibility
Artificial Intelligence (AI) has become a hot topic of conversation amongst friends and colleagues. And there's been a sense of urgency felt…
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Strategy
Does size really matter? How to size your funnel in uncertain economic times
What changes about your sales and marketing funnel when the market is in turmoil? Here are some tips on how to size…
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News
align.me celebrates its 25th anniversary: here’s the story so far.
It’s been 25 years since align.me first came to fruition, from its humble beginnings as a one-man operation to this finely oiled…
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Strategy
New year, new plan: Building your 2023 B2B marketing strategy
A new year’s resolution is not just for personal ventures; it can (and should) involve your business goals too. We always start…
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Strategy
How to price in an inflated market: Communicating, executing & optimising price increases
The 2020s continue to throw businesses into new and challenging situations. The economic landscape in Australia is pointing towards higher costs for…
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Strategy
6 things to consider before using B2B LinkedIn ads
B2B LinkedIn ads have the potential to be a goldmine for B2B businesses, but it can be difficult for businesses to know…
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Strategy
Is B2B branding more nuanced than we thought?
In his introduction to April's Referrers' and Thank You Lunch, align.me's Co-founder and Executive Director, Brett referenced the stage musical Les Mis…
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Evergreen blog articles
Alignment
6 steps to building a shared Sales and Marketing process (they both agree to)
If you want Sales and Marketing to be on the same page, then there had better be only one page: READ MORE ›
Sales and Marketing alignment that doubles Marketing’s contribution to revenue
Podcast interview with Andy Paul He's has been heroically publishing a daily podcast episode under the Accelerate banner and Andy recently invited READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I am doing, READ MORE ›
Strategy
Double down, go halves, pivot, or panic? Marketing during a crisis
In March, our overriding priority was to get our teams settled in their various homes, and to act READ MORE ›
Using Focus as a Strategy to Dominate your Market
In every market there's a go-to provider – normally, that's the biggest provider on the market. So, how READ MORE ›
Sample go to market strategy for B2B
We want B2B marketing to be a respected management science around the world and we want to play READ MORE ›
Velocity
Finding rhythm: When’s the right time to talk to your buyer?
When a buyer is ready to talk, we need to talk with them right away. And if they’re READ MORE ›
Sales funnel management – which of these mistakes hurt the most?
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
Skills
5 Key Skills of a Marketing Manager
What skills does a B2B Marketing Manager need? Do a bit of research, and you'll discover this READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
B2B Sales: You need to focus on the workarounds that aren’t working
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading READ MORE ›
Sales
How busy should your sales people be? [video]
How busy should your salespeople be? How many meetings should they have every week? More than they're doing READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
How to prepare and run the perfect prospect meeting
Imagine that you’re in a prospect meeting. You’re meeting a client (or prospective client) for the first time READ MORE ›
Tactics
The rules for sending an effective cold email
Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, READ MORE ›
Failed Tactics: 5 Questions to ask before Quitting
What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m READ MORE ›
How to Recover from a Marketing Mistake
In marketing, we all make mistakes. So much of our work is automated that it's really easy for READ MORE ›
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