B2B Marketing Blog
Latest articles
Tactics
The ultimate guide to planning and presenting an engaging webinar
Thanks to the advances in technology, the rise of digital marketing, and recent world events, webinars have grown in popularity as people…
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B2B marketing blog
How to brief an agency through the lens of the buyer’s journey
align.me co-founder Hugh recently appeared on the Growth Colony podcast to share his insights into how to effectively brief agencies and…
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Strategy
Buyer-centric go-to-market strategy (with a little help from Geoffrey Moore)
This article is something of an essay on my current thinking about buyer-centric go-to-market strategy and has been shaped by a recent…
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B2B marketing blog
Uplifting the uplifters: Australia’s top business executives discuss leadership during disruption
Being a business owner or leader can be challenging, even isolating - it's not a gig that allows for much time off.…
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Strategy
Here’s why the buyer’s journey isn’t dead
https://www.youtube.com/watch?v=8TtNWA3IjvM Earlier this month, our co-founder Hugh was interviewed on the Pathmonk Presents podcast by host and design/UX expert Lukas Haensch.…
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Tactics
Five ways to lift B2B landing page conversions
A good landing page is key to a successful marketing campaign – it's what will convert your visitors into leads, after all.…
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Skills
First marketing job? Here’s how to stand out
Anyone's first few months in a new job will naturally be a little scary. There are new things to learn, people to…
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Strategy
A Leaders guide to crossing the chasm post-Covid
Back in 2016, I wrote and shared an article that looked at how you should consider market maturity as an input to…
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Strategy
Why saying “no” to an opportunity can get you 13% more sales
I want to talk to the topic of sales effectiveness and, in particular, argue why walking away from a bad deal early…
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Strategy
A Leaders guide to optimising your technology, people, and supply chains
Over the past few years, the align.me team has been regularly holding events for leaders (both our clients and their guests) to…
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Evergreen blog articles
Alignment
6 steps to building a shared Sales and Marketing process (they both agree to)
If you want Sales and Marketing to be on the same page, then there had better be only one page: READ MORE ›
Sales and Marketing alignment that doubles Marketing’s contribution to revenue
Podcast interview with Andy Paul He's has been heroically publishing a daily podcast episode under the Accelerate banner and Andy recently invited READ MORE ›
Buyer readiness stages: How to make your content work harder
The probability of closing a marketing lead is 46% higher for companies that let their marketers change their CRM to READ MORE ›
Strategy
Double down, go halves, pivot, or panic? Marketing during a crisis
In March, our overriding priority was to get our teams settled in their various homes, and to act READ MORE ›
Using Focus as a Strategy to Dominate your Market
In every market there's a go-to provider – normally, that's the biggest provider on the market. So, how READ MORE ›
Sample go to market strategy for B2B
We want B2B marketing to be a respected management science around the world and we want to play READ MORE ›
Velocity
Finding rhythm: When’s the right time to talk to your buyer?
When a buyer is ready to talk, we need to talk with them right away. And if they’re READ MORE ›
Sales funnel management – which of these mistakes hurt the most?
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do READ MORE ›
How to make a perfect funnel model of your imperfect funnel
You work really hard for three years and does that leave you with 2% of the market or READ MORE ›
Skills
5 Key Skills of a Marketing Manager
What skills does a Marketing Manager need? These are the skills needed by a marketing manager (note READ MORE ›
B2B Sales: You need to focus on the workarounds that aren’t working
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading READ MORE ›
Sales and Marketing training lifts performance where you’d least expect it
Training your marketers does little to help them generate leads that are more 'acceptable' to Sales, nor does increasing the training of your READ MORE ›
Sales
How busy should your sales people be? [video]
How busy should your salespeople be? How many meetings should they have every week? More than they're doing READ MORE ›
How to prepare and run the perfect prospect meeting
Imagine you had prepared seven perfect questions for a prospect meeting. Really insightful, penetrating questions. With a breath, READ MORE ›
How to calculate your sales conversion rate (II), and why speed kills
In last week's show, we offered 10 steps for calculating sales conversion rate. We also promised to show READ MORE ›
Tactics
The rules for sending an effective cold email
Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, READ MORE ›
Failed Tactics: 5 Questions to ask before Quitting
What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m READ MORE ›
How to Recover from a Marketing Mistake
In marketing, we all make mistakes. So much of our work is automated that it's really easy for READ MORE ›
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