B2B Marketing Blog
Latest articles
News
align.me celebrates its 25th anniversary: here’s the story so far.
It’s been 25 years since align.me first came to fruition, from its humble beginnings as a one-man operation to this finely oiled…
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Strategy
New year, new plan: Building your 2023 B2B marketing strategy
A new year’s resolution is not just for personal ventures; it can (and should) involve your business goals too. We always start…
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Strategy
How to price in an inflated market: Communicating, executing & optimising price increases
The 2020s continue to throw businesses into new and challenging situations. The economic landscape in Australia is pointing towards higher costs for…
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Strategy
6 things to consider before using B2B LinkedIn ads
B2B LinkedIn ads have the potential to be a goldmine for B2B businesses, but it can be difficult for businesses to know…
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Strategy
Is B2B branding more nuanced than we thought?
In his introduction to April's Referrers' and Thank You Lunch, align.me's Co-founder and Executive Director, Brett referenced the stage musical Les Mis…
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Strategy
Why you should tailor your sales messages to the buying influences
Every day it's getting harder and harder to get marketing cut-through. Consumers are becoming savvier to sales messaging and advertisements and more…
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Tactics
Copywriting for B2B: 5 ways it can be used to improve your marketing
It may surprise people just how much of marketing involves writing. But if you look closely, writing is everywhere: in ads, eBooks,…
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Strategy
Why a one page plan will get you more sales and marketing results
It's quite an eye-grabbing statement to make - that a one page plan will bring in more results. But after 20+ years…
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Strategy
The cheesy funnel (a b2b branding case study)
This is a B2B branding case study. But let's start with a short discussion about a very personal desire. We all want…
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Tactics
Measuring content marketing performance: 5 key metrics you should be using
Would you believe that 49% of marketers don't understand how their content performs? That means nearly half of all marketers have no…
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Evergreen blog articles
Alignment
6 steps to building a shared Sales and Marketing process (they both agree to)
If you want Sales and Marketing to be on the same page, then there had better be only one page: READ MORE ›
Sales and Marketing alignment that doubles Marketing’s contribution to revenue
Podcast interview with Andy Paul He's has been heroically publishing a daily podcast episode under the Accelerate banner and Andy recently invited READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I am doing, READ MORE ›
Strategy
Double down, go halves, pivot, or panic? Marketing during a crisis
In March, our overriding priority was to get our teams settled in their various homes, and to act READ MORE ›
Using Focus as a Strategy to Dominate your Market
In every market there's a go-to provider – normally, that's the biggest provider on the market. So, how READ MORE ›
Sample go to market strategy for B2B
We want B2B marketing to be a respected management science around the world and we want to play READ MORE ›
Velocity
Finding rhythm: When’s the right time to talk to your buyer?
When a buyer is ready to talk, we need to talk with them right away. And if they’re READ MORE ›
Sales funnel management – which of these mistakes hurt the most?
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
Skills
5 Key Skills of a Marketing Manager
What skills does a B2B Marketing Manager need? Do a bit of research, and you'll discover this READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
B2B Sales: You need to focus on the workarounds that aren’t working
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading READ MORE ›
Sales
How busy should your sales people be? [video]
How busy should your salespeople be? How many meetings should they have every week? More than they're doing READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
How to prepare and run the perfect prospect meeting
Imagine that you’re in a prospect meeting. You’re meeting a client (or prospective client) for the first time READ MORE ›
Tactics
The rules for sending an effective cold email
Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, READ MORE ›
Failed Tactics: 5 Questions to ask before Quitting
What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m READ MORE ›
How to Recover from a Marketing Mistake
In marketing, we all make mistakes. So much of our work is automated that it's really easy for READ MORE ›
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