Who we are

Specialising in developing objective-driven strategies, Anthony brings critical problem-solving skills to every campaign and project – from planning through to execution.

He leads a team of marketers and specialists, supporting their growth while driving milestones through effective leadership and project management. Focused on turning data into clear insights and actionable outcomes, he excels at making marketing not just smarter but more effective.

Outside of work, you’ll find Anthony on the soccer pitch (we hear he’s pretty good) or spending time with mates.

Ignacio’s path into marketing was global from the start. He studied in the US and UK, earned his Bachelor’s in Marketing and Digital Business in Spain, and has since worked across industries — from legal to sport-tech startups. Wherever he’s been, he’s brought the same mindset: curious, creative, and deeply analytical.

Fascinated by what drives people to buy and how businesses shape that journey, Ignacio thrives at the intersection of strategy and innovation. He loves digging into data, identifying patterns, and finding smarter ways to solve problems — especially when AI and automation are involved.

Now based in Australia, Ignacio is excited to continue building his expertise in digital marketing — and learning from the diverse clients he supports along the way.

Outside work, Ignacio is deeply committed to endurance sports, currently training for his dream challenge: completing an Ironman. When he’s not swimming, cycling, or running long distances as part of his rigorous training regimen, he enjoys hiking through nature and traveling when he can. He also happens to be part of a truly international family, with siblings spread across Mexico, Korea, and Spain — making family calls feel more like a global summit.

Jesse is a senior marketing strategist with more than a decade of experience shaping brands across Australia, Europe, and the US. He’s worked both in-house and agency-side, leading campaigns for global brands across technology, logistics, and sports. Before joining the team, Jesse co-founded the London-based marketing studio For Example, where he built and led a team of talented marketers and creatives.

Originally set on becoming a journalist, he quickly became fascinated by the world of marketing and everything that makes a brand memorable. These days, he draws on his cross-disciplinary knowledge to not only help brands stand out but also drive growth, influence, and revenue.

Always looking for smarter ways to move the needle for clients, Jesse brings the team sharp strategic thinking, a big-picture view, and a knack for creative problem-solving.

When he’s not deep in strategy, Jesse’s probably down the Great Ocean Road surfing, scuba diving, or digging through vinyl crates. He’s also a devoted (and long-suffering) fan of the most frustrating franchise in sports: the New York Knicks.

Clara’s path to copywriting started with a Bachelor’s in Communication and Public Relations, followed by a Master’s in Advertising, and an early career in traditional ad land. But it was the fast-moving, story-rich world of digital that really captured her imagination. Since then, she’s helped businesses across Australia, North America and Europe find their voice — through content writing, conversion copy, content strategy, SEO and brand building.

With a passion for storytelling, brand, and user experience, Clara brings a sharp strategic mind and a love for words to everything she does. She thrives on turning complex ideas into clear, compelling messaging that resonates — especially in the B2B world. Collaboration is her happy place, and she’s all about working with the team to help clients hit their goals.

When she’s not crafting copy or mapping out messaging, Clara can usually be found watching movies, heading off on camping adventures, or — on a particularly good day — doing both at once.

We have a bit of history with Zoe. She started out with us as a graduate way back when, and after more than a decade away, during which she led and delivered marketing and strategy teams, programs, and outcomes in their various stages in settings of all shapes and sizes, she found herself back at align.me.We were smart enough not to let Zoe go a second time, and she’s joined our team as a Funnel Coach with an impressive CV. Zoe is known for championing the customer, her ability to articulate the big picture, and bringing strategy and action together to deliver results.

When Zoe isn’t helping clients plan their go-to-marketing strategies, she can be found juggling multiple books on her to-read list, watching Formula 1 with her family, or chatting about anything and everything over coffee.

Nick is a no nonsense, headphones on, get things done kind of guy (until lunch time, when the headphones come off and the banter comes out). Nick’s execution skills are extensive, his expertise lies in data and analytics, as well as LinkedIn advertising in-platform campaigns.

By utilizing both his technical skills and his ability to build great relationships, Nick delivers high-quality outcomes for his clients. Always keen to expand his knowledge across a diverse range of digital marketing platforms and new technologies, he is always the first to share new-found skills with the rest of the align.me team.

A self-professed sports fanatic, Nick’s talents reach far beyond marketing; in his downtime Nick plays in Victoria’s Hockey Premier League (just the highest level of hockey in the state).

Jesse is a senior marketing strategist with more than a decade of experience shaping brands across Australia, Europe, and the US. He’s worked both in-house and agency-side, leading campaigns for global brands across technology, logistics, and sports. Before joining the team, Jesse co-founded the London-based marketing studio For Example, where he built and led a team of talented marketers and creatives.

Originally set on becoming a journalist, he quickly became fascinated by the world of marketing and everything that makes a brand memorable. These days, he draws on his cross-disciplinary knowledge to not only help brands stand out but also drive growth, influence, and revenue.

Always looking for smarter ways to move the needle for clients, Jesse brings the team sharp strategic thinking, a big-picture view, and a knack for creative problem-solving.

When he’s not deep in strategy, Jesse’s probably down the Great Ocean Road surfing, scuba diving, or digging through vinyl crates. He’s also a devoted (and long-suffering) fan of the most frustrating franchise in sports: the New York Knicks.

Aaheli completed a Bachelor of Commerce (majoring in Marketing and Management) at the University of Melbourne. After joining align.me for her marketing intern period, we knew we couldn’t miss the opportunity to snap her up for our permanent team!

Aaheli’s skill and proficiency on social platforms and digital marketing software (coupled with self-confessed perfectionist tendencies) give her the perfect combination of talents for an up-and-coming marketing whizz. She enjoys exploring the intersection of popular culture and marketing’s influence on our daily lives, spurred on by her love of K-pop and the entertainment industry.

Aaheli likes to stay creative in her free time, making travel reels or beaded jewellery. She also enjoys thrifting and checking out cute cafes, making Melbourne the perfect city to work and play in!

Chiara joined the world of marketing after a Bachelor of Arts majoring in Media and Communications — and a brief detour considering journalism or entertainment. Having experienced B2B from a sales perspective, she took the plunge into a marketing internship and hasn’t looked back.

With a natural flair for communication and a background in theatre and public speaking, Chiara brings equal parts creativity and clarity to her work. She’s a confident writer and presenter who’s quick on the uptake and skilled at building rapport, whether it’s with clients or colleagues. She thrives in dynamic, fast-paced environments and is especially excited about growing into a role that shapes brand identity from the ground up.

When she’s not crafting campaigns or sparking ideas with the team, Chiara’s probably got music playing in the background while experimenting with a new recipe (rarely the same one twice). She’s also a keen solo traveller with her sights set on her next great adventure.

Asorthi brings extensive experience across branding, print, packaging, digital marketing, and web design, with a strong focus on creating high-performing websites and digital experiences.

Her creative journey began early, studying fine art with a local artist before completing a Diploma of Design and formal Graphic Design studies. She started her career in product and packaging design, building a strong foundation in visual communication, before moving into digital marketing and discovering a passion for strategic, user-focused websites that connect brands with their audiences.

Asorthi believes great design should be as purposeful as it is intuitive. She works collaboratively, solves complex problems through simple experiences, and never loses sight of the results her clients need.

Outside of work, she’s balancing life as a busy mum to two active daughters with staying active herself, planning her next beach escape, curating the perfect playlist, and making the most of time with family and friends.

Creative, curious and unafraid to get hands-on, Kate brings a wealth of experience from both in-house and agency environments.

With a background in retail, FMCG and internal communications, Kate has contributed to the design of a wide range of projects, including national in-store campaigns, employee engagement programs and creative campaigns. Before joining the team, she worked with some of Australia’s best-known retailers and organisations across projects for Coles, Target, Bosch or Kmart.

A self-described “jack of all trades… and hopefully master of most,” she thrives on variety and creative problem-solving. Whether it’s packaging, digital or large-scale event collateral, Kate enjoys applying design thinking to bring ideas to life.

Outside of work, you’ll find her at F45 most mornings, catching up over a strong coffee (or three), or mixing up a good negroni. Fun fact: early in her career, she travelled the world attending coffee championships – and she’s been chasing the perfect brew ever since.

Clara’s path to copywriting started with a Bachelor’s in Communication and Public Relations, followed by a Master’s in Advertising, and an early career in traditional ad land. But it was the fast-moving, story-rich world of digital that really captured her imagination. Since then, she’s helped businesses across Australia, North America and Europe find their voice — through content writing, conversion copy, content strategy, SEO and brand building.

With a passion for storytelling, brand, and user experience, Clara brings a sharp strategic mind and a love for words to everything she does. She thrives on turning complex ideas into clear, compelling messaging that resonates — especially in the B2B world. Collaboration is her happy place, and she’s all about working with the team to help clients hit their goals.

When she’s not crafting copy or mapping out messaging, Clara can usually be found watching movies, heading off on camping adventures, or — on a particularly good day — doing both at once.

AJ (as he’s fondly known) in align.me’s Senior Developer, and the genius behind Funnel Plan software. He’s been working as a Software Developer for eight years, after discovering an interest in programming in high school and going on to study computer science.

AJ’s number one priority is improving the performance, features and experience of Funnel Plan for its thousands of users around the globe. AJ hates being bored and loves learning new things – something that helps him excel as a developer, where the challenges and changes are endless.

A travel fanatic, AJ loves adventure of any kind – as long as it allows him to experience a new way of life and embrace his creative side through travel photography.

Web developer Jaro (pronounced Ha-ro) has spent a decade picking up some pretty special (and high demand!) programming skills. Being mostly self-taught, Jaro has a unique approach to web dev that allows him to find innovative solutions to any problem he comes across.

Jaro’s strengths lie in front end development – think HTML/CSS, JavaScript, .Net#C, and API implementation – but he’s expanded his skillset to include marketing-related skills like SEO, PPC, UX, and ecommerce. In simpler terms: Jaro’s your guy for all web-related needs.

When he’s not coding for align.me, you can find Jaro grinding hard on his start-up, an app that manages paid parking for establishments in the Philippines. Outside of his professional pursuits he still manages to find the time to play music and travel with his family in search of new beaches to relax on.

Avelino (answers to his nickname, Ave) is a Web Designer/Web Developer with 12 years’ experience creating and maintaining functional, attractive, and responsive websites. He completed his studies at the beautiful Central Luzon State University in the Philippines.

Though an incredibly strong web allrounder, Ave’s skills swing toward the front end – primarily design to web conversion and mobile responsiveness. Skills that are put to good use for align.me’s numerous web clients!

When he’s not finessing the functionality and UX of multiple websites, Ave takes every opportunity to spend quality time with his family. His perfect weekend involves a game of basketball (okay, he does this every weekend!) and having free time to cook and enjoy a delicious meal.

Cam has a rare ability to see the whole system – where the parts connect, where they don’t, and what needs to change to make everything work. It’s a skill he honed as an engineer, and one that turns out to be just as valuable when the system in question is a partner marketing program.

At align.me, he leads our ecosystem practice, working with technology companies and AWS partners to build programs that drive real pipeline growth. Strategy first, results always.

Before joining the team, he founded Co-op Global, helping technology companies get real value from their co-operative marketing funds. It’s that experience of building something from scratch that gives him an unusually clear view of where partner programs succeed and where they fall apart.

Outside of work, you’ll find him on his motorcycle. Some systems are simply more fun at speed.

Based in The Netherlands, Mark is a seasoned fractional SaaS sales leader with over 15 years of experience across start-ups, scale-ups, and SMBs in the SaaS/Tech industry. He played a significant role in a remarkable SaaS growth journey, scaling from 0 to 100 million ARR. Mark excels in building and scaling teams, pipeline generation, and implementing clear, data-driven processes to align revenue teams.

Today, he leverages his extensive experience to help clients build robust go-to-market foundations, driving growth through strategic sales and marketing initiatives. Mark is known for his data and process-driven approach, people-centric leadership, and natural curiosity, which he uses to identify and resolve growth barriers.

A native Dutch speaker fluent in English, Mark enjoys outdoor activities, traveling, and working out in his spare time.

Based in Tokyo, Yasunori is an accomplished leader in the software industry with over 30 years of experience. He has held various leadership roles, from Business Development to Vice President of Area Field Marketing for Japan at CA Technologies. Yasunori has deep expertise in areas like go-to-market strategy, partner programs, demand generation, field marketing, and product marketing. In April 2023, he founded his own company, And-For-More-Co. Ltd, focused on helping foreign and multinational B2B companies launch businesses in Japan.

Thanks to his extensive time in the industry, Yasunori understands the importance and challenges of aligning customer-facing departments. He enjoys using his impressive experience to dig in and truly understand a client’s business, working together with them to overcome challenges and find solutions that lead to growth.

When he’s not making B2B magic, he’s either out on the golf course, fishing or DIY-ing. Talk about keeping busy!

Yasunori speaks Japanese natively and English well.

Based in Tokyo, Noriko is an accomplished B2B marketer, with over 20 years of experience in the field. As a specialist in the software sector, she has extensive knowledge of overseeing demand generation, branding, enablement, customer retention, and localisation. She has held senior marketing roles with companies like Salesforce and CA Technologies, directing marketing strategy across Asia Pacific and Japan.

She credits her interest in building a specialised B2B career to our Founder and CEO, Hugh Macfarlane. While working with him on a project to revitalise a Japanese software company’s operation, she was inspired by his insights, methodologies and ability to unify stakeholders under a single go-to-market strategy. Noriko leveraged her learnings and took her experience to the next level in 2023, when she co-founded And-For-More-Co., Ltd, a B2B marketing agency. Here, she uses her practical experience to help foreign-affiliated companies tackle the unique challenges of entering the Japanese market.

While that keeps her busy, Noriko still finds time for her other passions: browsing antique markets and cooking up a storm in the kitchen while listening to her favourite K-pop band, BTS.

Noriko speaks Japanese natively and English fluently.

Brett is both a sales performance guru and an SME sales and marketing planning leader, utilising his years of in-field experience to assist align.me clients to accelerate their growth.

He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands.

He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.

Not one to be subtle, you can always hear Brett before you see him, thanks to his ever-ringing Richmond Tigers theme song ringtone.

Hugh is the heart and soul of align.me. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.

As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

Hugh is also a lover of fine foods, and shares this passion with others through his cooking (he’s even cooked sous vide duck in the office – more than once).

Hugh is the heart and soul of align.me. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.

As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

Hugh is also a lover of fine foods, and shares this passion with others through his cooking (he’s even cooked sous vide duck in the office – more than once).

Brett is both a sales performance guru and an SME sales and marketing planning leader, utilising his years of in-field experience to assist align.me clients to accelerate their growth.

He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands.

He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.

Not one to be subtle, you can always hear Brett before you see him, thanks to his ever-ringing Richmond Tigers theme song ringtone.

Inna is the engine behind the scenes, keeping the wheels turning and the details in check. With a background in HR, admin and executive support across fintech, construction and renewable energy, she’s worked closely with senior leadership to manage projects, improve processes, and make sure nothing slips through the cracks. Whether it’s coordinating communications, refining internal systems, or juggling competing priorities, Inna brings calm, order and precision to everything she does.

She’s passionate about people and thrives in roles where she can make a real difference — whether that’s by solving problems, creating clarity, or simply making someone’s day easier. As Executive Assistant to the CEO, she’s the go-to for getting things done, anticipating needs before they arise, and making sure the whole team stays one step ahead.

Outside of work, Inna loves to travel, play video games, and cruise around on her electric scooter — her favourite way to clear her head and take in the world on the move.

It’s no easy task to manage and organise the day of an agency director, so we’re especially glad to have Marianne on our team. As the Executive Assistant to Brett, Marianne’s flexibility and organisational skills have ensured that no meeting has ever been missed.

Marianne has a degree in electronic engineering but found her calling in administration, due to her love of helping people and going the extra mile. Her experiences as a mother have also come in handy when it comes to multi-tasking, and it’s thanks to Marianne that the align.me team can enjoy smooth sailing on any day of the week.

When it’s time to clock off, Marianne is passionate about discovering new places and going on new adventures with her family. We’re sure that her love of reading goes hand-in-hand with exploring the world and experiencing new things!