How CRM customisation affects your B2B sales and marketing success

When you make a sale, the details of that sale can be used to create more sales opportunities. You want to know who the buyer is and what they need, so you can upsell and cross sell. You want to know why they needed your product or service so you can sell to others like them. And you want to know how they found you so you can reach others in the same way. On the other hand, you also want to know the how’s and why’s of prospects that leak, so you can adjust your approach READ MORE

2020-11-13T13:48:46+11:00By |Tactics|

The cool winds of change won’t stop blowing any time soon

Well, who'd have picked that? Growth was certain. In January 2020, the International Monitory Fund (IMF) expected global demand to rise from the 2.9% we saw in 2019 to 3.3% in 2021 and 3.4% in 2022. Globalisation was still accepted to be obviously good in most advanced economies. Certainly, the US was heading into a period of uncharacteristic insularity, and the UK was busy extracting itself from Europe. But those shifts were already 'priced in', and there was a strong chance that the US would strike a trade deal with China in early 2020. Fast forward ten READ MORE

2020-11-13T13:48:03+11:00By |Strategy|

What can we learn about sales and marketing from legendary sportsman Captain Blood?

For those of you who know me beyond my business pursuits, you will know that – like 100,000 other Australians – one of my passions is Australian Rules Football (to my American friends: no, this is not rugby) and one club in particular: The mighty Tigers – the Richmond football club. In our history, we’ve produced many great champions but probably the greatest of all is the legendary Captain Blood himself, Jack Dyer. Dyer was renowned for being one of the toughest men ever to play the game. Why Captain Blood, you ask? Well, I answer you READ MORE

2020-11-05T09:50:39+11:00By |Sales|

An outsourced design specialist dumbs down design: 5 tips for making your DIY design better

Let’s start by saying that design is definitely not something you want to go halves on. It’s a vital part of marketing and great design requires professional work. But we also need to be realistic. Even though professional design is ideal, we all know it’s not always possible. When it comes to a quick social post or maybe a last-minute PowerPoint presentation, if you don’t have an internal designer or outsourced design service (or time enough to find one), a DIY job can sometimes be enough. With tools like Canva at our fingertips, more and more people READ MORE

2020-10-27T12:26:12+11:00By |Tactics|

From good to great: Five ways to boost your email marketing efforts

A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without even opening? When you think about how little you spend considering each message in your inbox, it’ll give you a good idea of just how little time and opportunity you have to catch your audience’s attention. That’s not to say you shouldn’t READ MORE

2020-11-18T07:37:38+11:00By |Tactics|
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