How PolarSeven Elevated Their AWS Presence and Market Maturity

PolarSeven (P7) is a cloud consultancy specialising in Amazon Web Services (AWS) solutions, helping businesses modernise, migrate, and manage their cloud environments. As an AWS Advanced Consulting Partner, PolarSeven has built a strong reputation for its technical expertise and deep understanding of the AWS ecosystem. 

At a stage of significant growth and ambition, PolarSeven sought to scale its brand presence and marketing maturity to match its technical credibility. The company knew that to expand its reach and influence within the AWS ecosystem, it needed a more strategic, structured, and continuous approach to marketing – supported by a partner who truly understood how AWS operates, its ecosystem, and funding structures. 

SNAPSHOT:

  • Founded: 2012

  • Industry: IT Services & Consulting

  • Size: 20

  • Key challenge: AWS Partnership growth, fragmented marketing, and brand transformation

The challenge

Before partnering with align.me, PolarSeven marketing challenges were well-defined: 

  • Fragmented, Stop–Start Marketing 

  • Limited Internal Capacity 

  • Sales & Marketing Misalignment 

  • AWS Partnership Challenges 

    “Before working with align.me, we were probably accessing 50% less MDF than we do now.” – Darrel King, CEO – PolarSeven

align.me project - linkedin ads - mobile

The Funnel Plan model was a big reason we chose align.me. It gave us structure, clarity, and a common language.

Darrell King, CEO, P7
align.me project - linkedin ads - tablet

The strategy

After cycling through multiple agencies and contractors, PolarSeven wanted a partner who could bring strategic structure, AWS fluency, and executional depth – not just ad-hoc marketing support. 

“We wanted someone who already understood how the AWS beast works. With align.me, we didn’t have to explain anything – they already knew it.

What stood out about align.me:

  • Proven AWS ecosystem expertise – deep understanding of AMs, PDMs, PSAs, MDF rules, and funding cycles 

  • A structured and proven methodology for aligning sales and marketing 

  • A collaborative, advisory style focused on both strategy and execution 

  • An execution team with deep and broad expertise that was going to ensure momentum 

PolarSeven wanted to:

  • Establish clear campaign direction 

  • Build stronger alignment with AWS 

  • Achieve measurable outcomes on 90-day cycles

  • Find a partner who could grow alongside their business 

The result

Working with align.me, PolarSeven underwent a comprehensive marketing transformation that redefined its digital presence, marketing momentum, and AWS engagement. The key projects delivered were: 

  • Partner Transformation Program (PTP) 

    PolarSeven participated in an AWS Growth PTP (facilitated by align.me), a structured, high-impact planning workshop for B2B organisations, designed to align teams, validate go-to-market strategy, and build a 3-year execution plan that drives growth. Key outcomes included unified sales and marketing around target buyers and messaging, adoption of quarterly planning, and a shared framework that continues to guide its go-to-market approach.

  • Brand Identity Transformation 

    • Full visual and verbal identity overhaul 
    • Development of brand guidelines, tone of voice, and design systems 
    • A modern, consistent identity that reflects PolarSeven’s expertise and credibility 

  • Website Refresh 

    • Complete rebuild aligned with the new brand 
    • Improved UX, design, and messaging to support credibility and sales conversations 
    • A user-friendly platform that is able to be managed internally for ongoing content updates 

  • AWS Meetup Growth 

    • Scaled their ‘Meetup’ community to 5,000+ members 
    • Established a repeatable process for event creation, promotion, and reporting 
    • Became a key brand recognition channel for AWS practitioners 

    “There have been so many times I’ve walked into a customer and heard: ‘Oh, you’re the Meetup guy.’ That’s the value – brand identity and long-term relationships.” 

  • MDF / AWS Relationship Management 

    • Streamlined MDF access and campaign alignment 
    • Improved utilisation and reduced complexity 
    • Increased confidence and consistency in AWS joint campaign planning 

    “Before working with align.me, we were probably accessing 50% less MDF than we do now.” 

align.me project - Banksia Linkedin Ads Design
align.me project - Banksia Linkedin Ads Design

With align.me, we built momentum. Marketing stopped being start–stop and finally became a continuous engine.

Darrell King, CEO, P7

Looking ahead

With a mature marketing foundation and a new internal marketing hire now leading in-house efforts, PolarSeven is poised for continued growth. 

The company maintains a clearer marketing strategy, aligned internal team, ongoing AWS collaboration, improved MDF utilisation, and is in a much better position as a business to attract and capitalise on opportunities as they arise. 

"Working with align.me helped us mature our marketing layer by layer. It's been an evolution, and they've been part of that journey." 

PolarSeven's advice to other AWS Partners? 

"Don't try to do 50 things. Focus on the few that matter and align.me will help you get them right." 

Want to keep reading?

Download the full PolarSeven case study here.

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