Posts

Ask pain funnel questions in the right order [video]

The best pain funnel questions, asked at the wrong time, will lose you a deal you might have won if you’d asked them in the right order. Popular sales training company Sandler uses the term ‘pain funnel questions’ to describe the questions a sales person should ask. I’m going to show you today that their […]

Buyers’ Journey and reasonable attribution

I was recently asked about use of the term the Buyers’ Journey‘. I first coined the term in 2003 and it has since been popularised. I’m happy for this, but do get a little miffed when others claim it as their own. Please, therefore, forgive the following rant. I’ve also posted this in FunnelWiki so […]