Hugh Macfarlane, Founder & CEO of, writes…

The internet is no longer an optional B2B marketing channel, but a key platform to almost every campaign executed. If we consider the huge changes that we’ve witnessed in the last decade, it’s logical to think that the virtual landscape will only continue to move to the centre of every B2B marketing professional’s world. The best approach is to embrace what you can of the digital world to avoid being left in the dust! Has your company started conducting virtual events?

In this presentation at DemandCon, Dennis Shiao will walk us through his 5-step plan for generating leads with virtual events:

  • Defining a mission statement;
  • Assembling an all-star team;
  • Building and promoting your presence;
  • Engaging with prospects; and
  • Scoring and following up with leads.

And as an author, avid blogger, and product marketer, Dennis shares our aim. In his words, this is to “arm marketers with actionable ideas”.  In our B2B Marketing Training Workshop on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.