Hugh Macfarlane, Founder & CEO of, writes…

The Mecca for social media in B2B marketing is at DemandCon on May 19th. If you’ve ever thought to yourself – ‘how does social media work in B2B marketing’ – but never quite received all the answers you needed, then I would pay close attention to what happens at the ‘Intra Funnel – Social Media Panel’ presentation on day 2 of DemandCon. So why do I believe this presentation to be so significant for B2B marketing professionals?

For starters, the panel will be moderated by Kristie Wells, Founder and President Social Media Club. Experienced at “bridging the gap between technology and people”, Kristie will bring a wealth of knowledge learnt in sales, marketing, customer support, community management and leadership roles. And she is president and co-founder of Social Media Club to boot – an organisation that is stomping grounds for the world’s largest community of social media professionals. And then there’s the panel itself…

Panellist number 1:

Chris Kovac, Director of Operations & Social Influence for Nicholson Kovac. Chris runs “strategically grounded interactive marketing services for Kovac. He is also co-founder of its Digital Services department, and leads their Social (Media) Influence. Before this he worked with a number of Fortune 500 companies (3M HealthCare Pfizer,, to name a few), and spent time developing interactive marketing services for different marketing agencies.

Panellist number 2:

Heather Rubesch, partner, Savvy B2B Marketing Blog. Heather founded the blog in 2009 with five others, and their key focus is to provide “inspirational ideas and practical strategies to solve their everyday business challenges.” She brings 15 years of experience in B2B marketing and sales to the table.

Panellist number 3:

Mike O’Neil, Author & CEO, Integrated Alliances. As a pioneer in social media, Mike is now ‘the’ LinkedIn trainer and social media speaker, ranking #26 globally on LinkedIn since joining as a user in 2004. To be sure, Mike’s connections, followers and friends are definitely nothing to be sneezed at, and his bio reads that he gives a ‘rock and roll’ style of presentation.

I eagerly await this session. And I’m sure other B2B marketing professionals looking to ramp up their social media tactics will benefit from what this awesome-foursome will deliver.  And in our Funnel Plan Training Workshop, Chuck Besondy and I will aim to unlock the potential of tactics derived from this session.

In our B2B Marketing Training Workshop on day 3 of DemandCon, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.