Hugh Macfarlane, Founder & CEO of, writes…

Social media has opened up an entirely new forum for B2B marketing, but many-a-marketer has dabbled and withdrawn from any serious use of these platforms. Even so, best practice for B2B marketing using web 2.0 functionalities has become a serious and sophisticated element to many Funnel Plans. So how do B2B marketing professionals create the ‘right buzz’ around what they’re doing?

That’s the question Aaron Kahlow aims to answer in his DemandCon presentation. As CEO of Online Marketing Connect, and Chairman & Founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute, Aaron has spent a bit of time thinking about what does and doesn’t work for B2B marketing. And apparently he can communicate his ideas to those of us who don’t spend the same amount of time familiarising ourselves with all the technology jargon, but are well and truly across business terminology.

And because Aaron was recently named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine, and served on the International Board of Directors for the Business Marketers Association (BMA) as well as other board positions, he is recognised as an expert on:

  • Social Media;
  • Email Marketing;
  • Web Site Usability;
  • Search Engine Optimization;
  • Web Analytics; and
  • Overall Web Strategy.

And these tactics are all relevant to creating a customised Funnel Plan that drives revenue growth.

In our B2B Marketing Training Workshop on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.