‘Funnel Vision’ is a B2B marketing blog that provides B2B Sales and Marketing tips using the buyer-centric principles of Funnel Logic. Published weekly, this blog is a collaboration between align.me’s global network of B2B marketing consultants (we call them Funnel Coaches). Through quickly-digested and actionable sales and marketing tips, Funnel Vision takes you and other sales and marketing leaders through a journey to discover means for growth in your business.

Why email newsletters don’t work [video]

Email newsletters don’t work. That might be an unpopular opinion-  but it’s true! Email newsletters are poor marketing tactics, simply because your inactive buyers don’t care about your new features, your recent wins, or your stellar hiring decisions. They simply don’t care about your news. This isn’t a recent change. Email newsletters have never been […]

Never copy marketing tactics [video]

Should you copy marketing tactics from a competitor or your own past successes? The answer is categorically “no”, and I’ll show you why. I’ll also show you how to build a tailored campaign based on your unique market segments instead! We all learn from each other, and the more experience you accumulate, the more value you […]

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