Funnel Vision is a blog for B2B marketers, sales leaders, and business owners who want to know what works.

Based off 20 years of advising large growth businesses and being ‘on the tools’ for the SME’s who entrust us with their marketing, we’ve done the hard yards to weave valuable insights and actionable steps into resources for the B2B industry.

Inbound marketing vs. outbound? A case for both.

The marketing world has been fascinated with inbound marketing for years. Is inbound always the right way to go? And are there parts of your market where inbound is the right approach, and others for which outbound is better? Three types of targets When considering who you wish to market your business to, there are […]

6 steps to building a shared Sales and Marketing process (they both agree to)

If you want Sales and Marketing to be on the same page, then there had better be only one page. Here’s how to do it. Benefits of an aligned Sales and Marketing process Research shows that building a single process when it comes to Sales and Marketing has some very measurable and substantial benefits for […]

The rules for sending an effective cold email

Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, what do you have to do to get it right? First, prepare Before crafting a cold email, there are some key questions you need to ask yourself: What message do we allow? Do we even want our […]

Take your Sales and Marketing Processes to a whole new level

We’re going to help streamline your Sales and Marketing process, every step of the way If you’re a B2B sales and marketing consultant, you’ve probably already got some pretty strong insights into what works and what doesn’t. But you likely also know that poor alignment is one of the most common causes of an underperforming […]

Build vs Buy, and some Surprise Benefits from Aspose.Slides

Build vs Buy, and some Surprise Benefits from Aspose.Slides We’re all in. Funnel Plan has gone from being a great tool to help our consultants to build sales and marketing plans for clients, to a ‘bet the farm’ investment in a self-contained software product licensed as a software service (SaaS) model. Our clients have built […]

Avoid these 6 Common Errors in Marketing A/B Testing

If you’re not testing, you’re not improving. But, tests can not only fail, they can actually tell you lies. Here are 6 tips I’ve learned to avoid errors in A/B testing. 6 Tips To Avoid Errors In A/B Testing 1. Fail to test The first failure is easy: failing to test at all. You should […]

How to know when you should outsource marketing

When is outsourced marketing a good idea? When should you do it in-house? Here’s my experience… Evolve your approach to outsourced marketing I’ve managed outsourced marketing for hundreds of businesses – and operated as the outsourced group Chief Marketing Officer for many of them. So, I have got a pretty good handle on what works […]

Failed Tactics: 5 Questions to ask before Quitting

What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m a firm believer that if a tactic isn’t working, you should stop. In fact, we base our whole outsourced marketing business on the idea that one tactic may not work, and if you hire an agency who […]

Where to Direct your Marketing Spend

If you had four products or services, how much money should you spend on each? Should you double-down on the one product or service that’s making all the money? It may not be obvious, but the answer is no. Allow me to show you why. Where should your money be going? Let’s start by analysing […]

Using Focus as a Strategy to Dominate your Market

In every market there’s a go-to provider – normally, that’s the biggest provider on the market. So, how do you become the go-to-provider and absolutely dominate your market? The answer is to focus. It’s hard to gain traction in a big market Imagine you hold 6% of your market – certainly the market is big […]

How to Build a Buyer-Centric Strategy around Product Life Cycle Needs

What does it mean to have a buyer-centric strategy? When it comes to strategy, everyone has an opinion. People will say to you “all you need to do is…” – and that’s your cue to tune out completely. But what should you tune into? In a buyer-centric strategy, pay attention to product life cycle needs […]

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