‘Funnel Vision’ is a B2B marketing blog that provides B2B Sales and Marketing tips using the buyer-centric principles of Funnel Logic. Published weekly, this blog is a collaboration between align.me’s global network of B2B marketing consultants (we call them Funnel Coaches). Through quickly-digested and actionable sales and marketing tips, Funnel Vision takes you and other sales and marketing leaders through a journey to discover means for growth in your business.

How to utilise your Digital Marketing, and gain that competitive edge

A study by Deloitte’s Access Group highlighted that only 16% of Australian SME’s had fully grasped the power of digital marketing techniques. These forward-thinking business leaders were enjoying significant competitive advantage and revenue growth – upwards of 20% more annually than their less digitally enabled competitors. So if you are in the 16% of those […]

B2B CRM Strategies [video]

Looking to build B2B CRM strategies? A lot of the fundamentals are really important. The devil is in the details but neither the fundamentals, nor the details are hard to get right. I asked Dr. Google what advice he’d give someone looking for B2B CRM strategies and the essence was five points. Work out what […]