‘Funnel Vision’ is a B2B marketing blog that provides B2B Sales and Marketing tips using the buyer-centric principles of Funnel Logic. Published weekly, this blog is a collaboration between align.me’s global network of B2B marketing consultants (we call them Funnel Coaches). Through quickly-digested and actionable sales and marketing tips, Funnel Vision takes you and other sales and marketing leaders through a journey to discover means for growth in your business.

Three B2B selling tips to be great at sales without the being a ‘pushy salesperson’

“I’m not a salesperson!” – The catchcry of many business owners, especially those who come from technical or product-based backgrounds. Everyone knows that in order to generate more revenue, you need to increase sales – especially as the owner. However, labelling yourself a ‘salesperson’ can seem distasteful and often leaves people feeling uncomfortable. So, how do we reconcile […]

How to utilise your Digital Marketing, and gain that competitive edge

A study by Deloitte’s Access Group highlighted that only 16% of Australian SME’s had fully grasped the power of digital marketing techniques. These forward-thinking business leaders were enjoying significant competitive advantage and revenue growth – upwards of 20% more annually than their less digitally enabled competitors. So if you are in the 16% of those […]