Hugh Macfarlane, Founder & CEO of, writes…

You need names to fill your Funnel. There are lists available for B2B marketingcompanies that give you names. But whether these lists offer quality leads is another matter. B2B marketing professional can find themselves torn between the idea of a quick-fix, and using up valuable resources trawling through data to find names of their own accord. This may seem like a catch-22 to some, which is why gaining an expert’s insights on the topic is valuable.

Suaad Sait, Chairman Reachforce, and one-such expert on the matter says,  “Essentially, poor record quality becomes poor marketing.” In his presentation at DemandCon he aims to address the issue of assessing the value of your data – whether it be for existing records or buying new data. As an “entrepreneur and high tech industry executive, Suaad has a track record of driving B2B marketing success. And in his presentation he will be touching on the importance of developing processes to ensure strategy decisions come to fruition. Process-driven results are our middle name at, and in our Funnel Plan Training Workshop, Chuck Besondy and I will be guiding attendees through the process of creating an effective plan for the whole buyer’s journey.

In our B2B Marketing Training Workshop, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.