Effective use of webinars for B2B marketing – from Lead Gen to Closed/Won

Webinars are now a popular tool for most of us in B2B marketing. At align.me, we began with live webinars about 4 years ago, but found the grind of supporting US, Asia and Europe to be gruelling. Most of our B2B marketing audience used to listen to the webinars after the fact anyway, so we bit the bullet and took the recorded route. Since then, we have learned how much richer you can make the experience if you have the luxury of post-production time and resources.

At Demand Con in San Francisco in September this year, Bret Smith, & Mike Agron from WebAttract will discuss webinar strategies designed to drive net new leads. Their presentation title suggests we’ll hear about strategies for creating opportunities, as well as progressing them later in the buyer’s journey. I’m keen to hear from them about how they’re doing this, and to what effect.

In our B2B Marketing Training Workshop.on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.