At Demand Con in San Francisco in September this year, Bret Smith, & Mike Agron from WebAttract will discuss webinar strategies designed to drive net new leads. Their presentation title suggests we’ll hear about strategies for creating opportunities, as well as progressing them later in the buyer’s journey. I’m keen to hear from them about how they’re doing this, and to what effect.
In our B2B Marketing Training Workshop.on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey and to task each tactic with a clear and measurable role.
Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.