Saying “no” to opportunities can get you 13% more sales

I want to talk to the topic of sales effectiveness and, in particular, argue why walking away from a bad deal early is a good idea. I could come at this conversation from multiple angles. I could explain why employee satisfaction would be higher if we walked away from bad deals. I could talk about why your market reputation is enhanced by walking away from bad deals. I could mount countless other legitimate arguments. But on this occasion, I want to mount my argument by looking only at the numbers - in particular, resource numbers. I'm going READ MORE

A Leader guide: optimise tech, people, and supply chains

Over the past few years, the align.me team has been regularly holding events for leaders (both our clients and their guests) to share and collaboratively workshop growth insights. Our objective is to create new networks, refine best practice in B2B marketing and sales, and give a little thank you to those who have entrusted us with referrals over many years. When we brought this group together late in 2020, the global economy was climbing out from the depths to which it had plummeted. And, locally, we were dealing with the aftermath of the early lockdowns. At the READ MORE

How to choose an outsourced marketing partner

If you're an avid (or even just casual) readers of our blogs, you'll know we've written a lot about outsourcing your sales and marketing. We've said why you should do it, when you should do it - even how to best manage and work with your outsourced partner. But to gain all the advantages that outsourcing can offer and achieve successful marketing outcomes, there's another crucial step: Picking the right outsourcing partner. It can be hard handing over such a crucial part of your business to a stranger - especially if you're totally new to outsourcing. You READ MORE

5 tools you should be using for sales & marketing

They say a good tool improves the way you work, but a great tool improves the way you think. In the digital era, this has never been truer. Within the exciting world of sales and marketing, there is no shortage of tools, and the rate of which these tools are evolving is both intimidating and inspiring. It’s impossible to have them all and keep up – regardless of resources or budget. And it’s also completely unnecessary. If you can find the few that will have the most impact and add the most value, you’ll be setting yourself READ MORE

Five key skills every B2B digital marketer needs

Digital marketing is, by nature, a creative industry. And while people often come into the industry rearing to go with innovative ideas, but there's more to marketing than just a creative itch. Whether for those starting in B2B digital marketing, professionals who are deep in their career, or business leaders looking to hire the next best digital marketer, there are various skills and attitudes to the role that, if overlooked, may be leaving people at a disadvantage. Overlooked areas in B2B digital marketing Marketing is an industry that is constantly evolving as new tools and technology pop READ MORE

Being authentically useful with your content marketing

As a company, we're pretty successful sales and marketing specialists (if I do say so myself). As part of our everyday offering we: plan the sales and marketing for many large and small companies globally contribute to a part of the marketing for a handful of large companies - also globally do (almost all of) the marketing for around 50 smaller Australian businesses. But at the same time, our own marketing often suffers. We don't have enough time, worry that we don't have enough worthy ideas, and sometimes struggle with a consistent brand voice. We work super READ MORE

5 tips for successfully managing an outsourced agency

Ask any successful couple, sports team, management partnership or psychologist what their secret to a prosperous relationship is and they'll probably all tell you the same thing: Communication is key. A successful relationship between a business and an agency is much the same - you need to be clearly on the same page to build a robust framework and clear intentions. For businesses, it can be a very daunting experience navigating best practises when engaging with and managing an outsourced marketing agency. But moving past the trepidation can be worth it - if done correctly, working with READ MORE

Virtual or non-virtual – the right format for your business?

Before 2020, businesses had a lot more choice in the ways in which they delivered meetings, workshops, and other events. For some, like ourselves, virtual meetings were already the norm. After all, why travel an hour for a thirty-minute meeting when you could be more efficient with your time? But what about other business activities such as facilitated workshops or events? At align.me, we have always happily relocated to wherever needed to undertake these activities. But 2020 threw a spanner in the works and demanded everyone shift to virtual formats. As we’re seeing things return to "business READ MORE

Why case studies can be your most valuable assets (and how to use them)

We know that B2B has a longer and more complex buying process than B2C, and therefore a longer buying journey. The key element of B2B marketing is connecting with the customer at the point they're at in their journey. Then, moving them onto the next step (and the next, and the next…) It's a careful balancing act that's important to get right. Go too hard too soon, and you can say goodbye to that prospect. Don't make your case hard enough when they're ready, and they'll wave goodbye to you and head for your closest competitor. Usually, READ MORE

The absolute basic sales & marketing must-do’s for DIY B2B digital marketing

In a perfect world, businesses across Australia would have access to the means to perform high-quality, efficient B2B digital marketing practices regularly. However, if this last year is anything to go by, for many finances are tight and extra time is non-existent. This means business leaders are faced with the tough choice of where to invest their resources. The reality is that many small B2B businesses can't afford outsourced marketing functions - or professional in-house teams - due to low revenue and the need to be cautious with expenditure. For these businesses, many are moving towards undertaking READ MORE

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