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In late 2013, align.me and Marketo studied the sales and marketing alignment practices of 500 companies, and analyzed any improvements they saw as a result.
In this sales and marketing webinar, align.me’s Brett Bonser is joined by Chuck Besondy of Besondy Consulting, to share with you the highlights of our 2013 research into Sales and Marketing alignment.

Team members from the Hardbits Corporation, of Leaky Funnel fame, wil also join us to discuss their unique challenges in aligning Sales and Marketing for growth.
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In late 2013, align.me and Marketo studied the sales and marketing alignment practices of 500 companies, and analyzed any improvements they saw as a result.
In this sales and marketing webinar, align.me founder, Hugh Macfarlane, shares the ten most compelling and statistically valid findings from this exciting study.

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Hugh Macfarlane reveals the key insights from the 2013 research in to Sales and Marketing Alignment. Based on data from more than 420 sales and marketing leaders from 28 countries, the findings reveal why and how aligned companies are outperforming their non-aligned competitors by more than 200%.
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Watch Hugh Macafarlane’s keynote at DemandCon 2012 as he builds a progression plan, identifies all the points of failure and builds recycling tactics to manage the leaked buyers back into the funnel.
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align.me’s CEO and Founder, Hugh Macfarlane, joined an expert panel at the ADMA Marketing Automation Forum to discuss how marketing automation can help identify leads, increase sales, and build customer relationships.
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Join align.me’s Director, Brett Bonser, as he and Elizabeth Vanneste of Miller Heiman explore the reasons why an aligned Sales and Marketing approach is the key to driving growth in B2B companies.
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Aligning Marketing and Sales for Growth
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align.me’s CEO, Hugh Macfarlane, joins forces with John Cousineau of Innovative Information, to provide hard-hitting insights into how B2B companies can identify which tactics are most effective, and which to discard.
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In this Funnel Forum, Hugh joins Enrico Brosio of MarketOne to deliver their insights into why Marketing needs to be closer to the revenue process, and what you can do to effect this change.
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You can’t fix what you can’t see – so how can you fix your funnel, if you don’t know what’s in it? Listen as Hugh and Jim Lenskold of Lenksold group team up to discuss what every business needs to know about their funnel, to drive more revenue from leads.
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There’s no point formulating a killer strategy if you fail to execute. In this Funnel Forum, Brett explores the reasons why great strategies often fail to get actioned, and shares his powerful steps for turning good ideas into hard sales results.
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Just when you thought you’d stepped ahead by aligning Sales and Marketing, the goals have shifted – you now need to align your entire organisation. This is one of the many insights shared by align.me’s CEO and Founder Hugh Macfarlane in his keynote presentation at DemandCon in May 2011.
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