Why does alignment matter?
Sales and Marketing are often closely associated. But the roles each team carry out are unique and specific. So, it’s not uncommon that each team doesn’t really know what the other one does.
By aligning teams through proper training, the teams can learn to understand each other better, and start working together to reach mutual goals utilising their individual skillsets.
When there is agreement and understanding from the get-go, there’s more chance of everyone sticking to the plan and achieving success in the long run.