Hugh Macfarlane, Founder & CEO of, writes…

As a Principal Analyst at Forrester, Jeff Ernst seems to live within’s world of business-to-business sales and b2b marketing. He too believes that aligning Sales and Marketing is part and parcel of an effective revenue growth strategy. At DemandCon in May, Jeff will present, ‘Level Setting – The State of Demand Generation.’ So, what can attendees expect to take away from Jeff’s presentation?

Forrester Research is a highly-regarded research firm, and Jeff’s wisdom as an analyst promises to provide data-driven insights into what the best (and worst) businesses are doing end-to-end. This is the kind of foundation data and analysis that makes for a sturdy Funnel Plan – so, an excellent way to kick off the conference.

Essentially, Jeff’s keynote will enable you to roll up your sleeves and see what’s really going on under your company’s hood. Better still, once you really know what’s working (and what isn’t), you’ll be well-positioned to learn how to execute the winning tactics that will be revealed by other presenters throughout the conference.

My own keynote, ‘See Far, Go Fast’, will explore ways to make your sales funnel flow faster. And, finally, we’ll string the recommendations from all the presenters together into a coherent flow for buyers, during the Funnel Plan Training Workshop that I’m co-delivering with Chuck Besondy.

Haven’t yet registered for the Funnel Plan Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.