Hugh Macfarlane, Founder & CEO of align.me, writes…
Jill Konrath is the bestselling and award-winning author of SNAP Selling and a successful business strategist for companies like IBM, GE, Microsoft and more. With more than 75,000 people reading her newsletter and blog, Jill’s insights are clearly noteworthy for any business person. And her topic is all the more relevant because buyers are less willing to take risks than ever, more exposed to noisy tactics from desperate vendors than ever, and less willing to engage with sales until they are good and ready.
Jill’s presentation will provide a useful context for my keynote later the same day – if you want your sales funnel to flow faster, you better find a way to ‘SNAP’ crazy-busy people into action at the top, bottom and middle of the sales funnel. There’s no point building wildly exciting tactics that don’t make crazy-busy people want to move forward. A seller who leaves their buyers behind has a busy sales force, but not a successful one.
You’ll also need a plan to find the right buyers, position with them, slowly shape their concept then ‘SNAP’ them into action. And this is what Chuck Besondy and I plan on providing at our Funnel Plan Training Workshop.
Haven’t yet registered for the Funnel Plan Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.