May 14, 2009, New York City, NY – align.me is pleased to announce the appointment of Charles Besondy, of One Accord Partners, as an accredited Funnel Coach.
After successfully completing his sales and delivery accreditation in New York City on the 17th of April, Besondy will now sell and deliver Funnel Academy and Funnel Camp across Texas and surrounds.
Charles is recognized as a champion for B2B marketing optimization and transformation. He is also a leading authority on the topic of interim management. Having worked with many businesses where marketing was under-performing or was not aligned to business goals, Chuck is especially skilled at solving issues in five critical areas: an ill-defined target market, a vague value proposition, dysfunctional lead management, an ineffective marketing plan, or an absence of marketing accountability.
Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.
Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”
Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.
Both products are underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.
Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:
- The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
- This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
- The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
- The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
align.me welcomes Charles Besondy to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.
Contact Charles Besondy
Mobile: +1 (512) 695-2431