May 14, 2009, Minneapolis, MN – align.me is pleased to announce the appointment of William Hollon, of WH Consulting, as an accredited Funnel Coach.
After successfully completing his sales and delivery accreditation in Minneapolis on the 23rd of January, Hollon will now sell and deliver Funnel Academy across Arizona and surrounds.
William has over 25 years of experience in high technology sales ranging from engineering support to sales and sales management. His specialty has always been creating sales organizations that can meet corporate growth objectives while maximizing the revenue per salesperson. Bill also has over 10 years experience working with Miller Heiman’s core programs of Strategic Selling, Conceptual Selling and Large Account Management Process.
Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.
Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”
Funnel Academy is underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.
Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:
- The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
- This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
- The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
- The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
align.me welcomes William Hollon to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy.
Contact William Hollon
Mobile: +1 (400) 254-7226