October 28, 2009, Melbourne, AU – align.me is pleased to announce the appointment of Bill Zeeb, of infinitas SA, as an accredited Funnel Coach.
After successfully completing his sales and delivery accreditation in Singapore on the 4th of September, Zeeb will now focus on selling and delivering Funnel Academy and Funnel Camp in European markets.
align.me’s data-driven approach is a perfect compliment to the Lean Six Sigma process improvement methodology which Zeeb has pioneered in over 20 European countries over the last decades.
Zeeb states, “Process improvement has a long history of breakthrough success in manufacturing environments. With our focus on Kevin Davis’s “Getting Into Your Customer’s Head” sales training and the strategic and data-driven approach of align.me’s Funnel Academy, our team looks forward to supporting clients unleash the hidden potential in their sales and marketing processes.”
Fluent in German and English, Zeeb and the infinitas delivery team cover major markets across 20 countries in Europe and Turkey.
Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.
Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”
Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.
Both products are underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.
Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:
1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
align.me welcomes Bill Zeeb to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.
Contact Bill Zeeb
Mobile: +41 79 549 6380