align.me appoints Dick Lee as Funnel Coach

October 28, 2009, Melbourne, AU – align.me is pleased to announce the appointment of Dick Lee, of BCS Consulting PTE LTD, as an accredited Funnel Coach.

After successfully completing his sales and delivery accreditation in Singapore on the 4th of September 2009, Dick will now sell and deliver Funnel Academy and Funnel Camp across Asia.

Dick spent the last four years as a trainer and training consultant with TACK International (United Kingdom) and Time Manager International (Denmark). He has been actively involved as a trainer as well as in business development; having worked in Singapore, Vietnam, Bangladesh, Myanmar and Taiwan. With his 25 years of working in the Telecommunications and Information Technology industry, he brings his experience in the areas of general management, sales, and business development.

As a trainer, Dick’s expertise lies in the areas of sales training, profitable negotiation, Influencing Skills, Change Management, Key Account Development, Channel Partner selection and management, financial & marketing, sales & general management, product distribution & development, and project management. He has delivered various workshops in Singapore, Vietnam, Bangladesh, Myanmar and Taiwan.

Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.

Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”

Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.

Both products are underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.

Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:

1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);

2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and

4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.

align.me welcomes Dick Lee to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.

Contact Dick Lee

Mobile: (65) 9683 9016

Biography: align.me/dick-lee

funnel-plan-sales-and-marketing-planning-tool