Hugh Macfarlane, Founder & CEO of, writes…

I’m a self-confessed B2B marketing geek, so naturally I can’t wait to hear the luminaries of B2B marketing share their experiences at DemandCon in just a few short weeks. I’m giving a keynote on aligning the whole team (See far, Go fast), and am joined by no fewer than 60 top notch speakers sharing their wisdom. So how do you make sure you get answers to your questions while these B2B marketers are all available in the one spot?

On the morning of day 2, B2B marketers can sate their hunger by attending an expert panel. The panel invites proud B2B marketing geeks (like me!) to bring issues and questions to the table, and promises to provide expert advice on demand generation issues. We get to cover topics from search marketing, lead gen strategies, social media and more. And the best part is that they’re offering live reviews and analysis of your web site, search strategies, social media efforts, content strategies and more.

Great tactics and all, but how do you weave those independent pearls (of wisdom) together to make a coherent plan?

In our B2B Marketing Training Workshop on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.