Your B2B Specialists
Hugh Macfarlane
Founder & CEO
Hugh Macfarlane
Hugh is the heart and soul of align.me. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.
Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.
As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.
Hugh is also a lover of fine foods, and shares this passion with others through his cooking (he’s even cooked sous vide duck in the office – more than once).
Brett Bonser
Co-Founder & Executive Director
Brett Bonser
Brett is both a sales performance guru and an SME sales and marketing planning leader, utilising his years of in-field experience to assist align.me clients to accelerate their growth.
He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands.
He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.
Not one to be subtle, you can always hear Brett before you see him, thanks to his ever-ringing Richmond Tigers theme song ringtone.
Zoe Noble
General Manager
Zoe Noble
We have a bit of history with Zoe. She started out with us as a graduate way back when, and after more than a decade away, during which she led and delivered marketing and strategy teams, programs, and outcomes in their various stages in settings of all shapes and sizes, she found herself back at align.me.We were smart enough not to let Zoe go a second time, and she’s joined our team as a Funnel Coach with an impressive CV. Zoe is known for championing the customer, her ability to articulate the big picture, and bringing strategy and action together to deliver results.
When Zoe isn’t helping clients plan their go-to-marketing strategies, she can be found juggling multiple books on her to-read list, watching Formula 1 with her family, or chatting about anything and everything over coffee.
Kavindra Iddawela
Digital Marketing Manager
Kavindra Iddawela
align.me’s resident globetrotter, Kavi has worked in digital marketing and communications in Sri Lanka, USA and Australia. She joined align.me in 2020 as a Digital Marketing Specialist, with a speciality in SEO. She works with clients to plan and execute on a large range of marketing campaigns, while also using her expertise to help optimise the web presence for align.me clients.
She gets a kick out of helping engineer the best possible digital tactics for each of her clients, and loves the opportunity the digital marketing environment gives her to innovate, explore new ideas and learn something new every day.
Kavi is also a self-declared healthy chef – although if you try any of her cooking, it’s at your own risk.
Callum Youla
Digital Marketing Manager
Callum Youla
After undertaking a bachelor’s degree in Commerce (majoring in Marketing), a master’s degree in Communication & media Studies, and several marketing, social media and PR internships, Callum ended up at align.me’s door. And boy are we glad he did.
Not many out there can match Callum’s pace when it comes to learning new skills and getting stuff done. A quick and eager learner who’s known for mastering skills and quickly asking “what’s next?”, Callum has already proved he has an exciting career ahead of him.
With a passion for all things marketing (and a specific interest in social media marketing and content creation), Callum gets a kick out of knowing that the ever-broadening world of marketing means there’s always something new he can learn and implement. Flourishing in fast-paced and collaborative environments, Callum is driven to deliver for his clients – no matter the task or the pressure.
Callum is also a musician, a movie buff, and a wiz in the kitchen – so on top of being a talented marketer, he might also just be the perfect date.
Bella Newton
Senior Copywriter & Creative Services Manager
Bella Newton
Known for her dry humour and zingy one-liners, our copywriter Bella is responsible for writing killer content for all our campaigns. If you’ve read an email, blog, website, social media post or ad copy from any of our clients (or us), you’ve seen Bella’s work.
A life-long creative writer, she brings a sense of creativity and flair for copy that few writers have. Working with our clients to find their brand voice and using that to help them connect with their audience is her specialty.
Not one for small talk, you can often hear Bella saying exactly what everyone’s thinking. Put that skill into copy and you get pure magic.
Bella is potentially the only person in Melbourne who doesn’t drink coffee (but ironically seems to be the only one who cleans the office coffee machine).
Zoe Trewin
Head of Talent & Digital Marketing Manager
Zoe Trewin
Starting her studies in Film and TV, Zoe soon discovered her strengths lay in the business and producing side of things. After a quick stint as a video producer, she was offered an opportunity in the marketing world –and hasn’t looked back.Now a well-rounded marketer with several years of experience behind her, Zoe’s speciality lies in social media and email marketing. She loves nothing more than seeing her plans not only come to life, but deliver an outcome. For her, the hard work is all worth it when her team and her clients achieve their goals.
Zoe also loves that marketing strategy and technology is always changing, meaning she’s never bored or without something new to learn.
When she’s not behind a keyboard, she’s on the keys – Zoe is a long-time pianist and overall music lover. She isn’t picky when it comes to genre and will talk music with anyone – just don’t badmouth Green Day.
Priya Sachdev
Funnel Coach
Priya Sachdev
Having held roles as Sales Manager, Sales Lead, Country Head across multiple industries and regions over almost 3 decades as a Sales Practitioner, Priya knows B2B sales inside and out. As an entrepreneur herself, she knows the importance of strategic sales and marketing for SMEs. 50% of the 250 sales training and transformation projects she has been involved in have been around the expansion of products or building scalability.
Priya was driven to become qualified as a Funnel Coach to help solve the problem that many entrepreneurs have – confidence in their sales forecast. She believes sales and marketing alignment is the perfect recipe for business success, and Funnel Camp™ and Funnel Plan™ are uniquely positioned to enable that collaboration.
Not afraid of big change, Priya recently left life in the big city (Delhi) to move to a small town in British Columbia, Canada. She also encourages change in business, as an ageism activist and through her work with startups as a “mentor of change” supporting women in business.
Nicholas Steffens
Strategic Marketing Consultant
Nicholas Steffens
Nick is a no nonsense, headphones on, get things done kind of guy (until lunch time, when the headphones come off and the banter comes out). Nick’s execution skills are extensive, his expertise lies in data and analytics, as well as LinkedIn advertising in-platform campaigns.
By utilizing both his technical skills and his ability to build great relationships, Nick delivers high-quality outcomes for his clients. Always keen to expand his knowledge across a diverse range of digital marketing platforms and new technologies, he is always the first to share new-found skills with the rest of the align.me team.
A self-professed sports fanatic, Nick’s talents reach far beyond marketing; in his downtime Nick plays in Victoria’s Hockey Premier League (just the highest level of hockey in the state).
Marsha McGrath
Strategic Marketing Consultant
Marsha McGrath
Marsha is an asset to align.me with over two decades of experience working with high tech B2B organisations. Over her career, Marsha’s sharpened her skills by working with sales and channel teams to help them create and accelerate their pipeline by building robust marketing plans and executing tactics resulting in excellent ROI.
An innovative thinker, Marsha is inspired by watching her clients improve their businesses and her favourite part of her job is making a difference for each client she works with. Her strengths lie in account-based marketing, strategic planning, and project management.
Marsha is a self-described country girl at heart with a whistle that will make your ears hurt. This comes particularly in handy when she’s at an Adelaide Crows game and wants to show support for her team. You’ll see some friendly competition amongst our team as Marsha’s love of AFL has her grappling to get to the top of our footy tipping charts.
Bronwyn Smith
Strategic Marketing Consultant
Bronwyn Smith
Bronwyn is a B2B marketing leader with over a decade of experience leading both ASX-listed companies and small businesses to successful marketing outcomes.
Bronwyn is your woman if you want a plan to match the right solutions with the right target markets. And with a strong background and experience in leading high-performing marketing teams, she’s helping high growth businesses improve their marketing effectiveness through strategy, workshops and execution.
Outside of her successful marketing career, Bronwyn prioritises experiences and loves to travel, despite having a terrible sense of direction. We can thankGoogle Maps for helping her find her way back home (and to align.me)!
Tim Ambler
Business Development Manager
Tim Ambler
With close to 40 years’ experience in the industry, Tim is your go-to guy for everything business and sales. Tim’s worked everywhere and anywhere, from global corporations, local start-ups, and all points in-between.
Tim’s dedication to the products he’s selling, as well as his understanding of the unique relationship between sales and marketing, makes him the perfect brand advocate. He also loves a good challenge and “persistence” is his middle name.
When Tim’s outside the office, he loves a great golf game -and this includes with clients too. So, if you’re ever in the area and want to talk shop on the green, make sure to hit him up.
Anthony Theodoropoulos
Digital Marketing Specialist
Anthony Theodoropoulos
Hard to intimidate and impossible not to get along with, Anthony’s enthusiasm and ability to face challenges head-on is really what sets him apart.
Anthony has previous experience in a range of fields including – sales, commerce, and portfolio management. This wide array of knowledge allows him to bring a new perspective to the team and his marketing planning and execution.
Anthony values building and maintaining close client partnerships, and aims to successfully utilise digital marketing to improve his clients’ overall business performance.
Don’t expect to find Anthony relaxing after work or on the weekends – he is currently juggling his marketing career with an amateur soccer career (we hear he’s pretty good).
Aryaan Nagarth
Digital Marketing Specialist
Aryaan Nagarth
Thought you knew the meaning of enthusiastic? Not until you’ve met Ary. Self-described as having “too many passions”, Ary is never not excited to try the latest thing, jump on the next project, or meet someone knew.
Coming to us with a Bachelor of Marketing in hand, Ary always new marketing was the place for him – perfectly combining his equal love for creativity and analytical work. Being able to work across multiple industries and ever-changing tactics and tools means he gets to learn a little bit of everything and never get bored.
A very obvious people-person, Ary’s strong communication skills and high-level love for organisation means he’s able to take on projects quickly and effectively, really connect with his clients and always strive to add as much value as possible.
We can’t imagine Ary ever getting angry, but were not about to test it – he’s a mixed martial artist and regularly practices Muay Thai. hi-YA.
Murad Jayah
Digital Marketing Specialist
Murad Jayah
Murad has a wide range of expertise, starting from his beginnings as a mechanical engineer. Murad then pivoted to marketing, running his own events and marketing company for five years.
Murad’s experience leading his company gives him a clear understanding of how B2B businesses run and their sales and marketing needs. One of Murad’s favourite parts of his role as a digital marketer is connecting with and inducing emotion from the people his work reaches.
Murad is the team’s charismatic social butterfly thanks to his stints as a radio personality. On Friday you’ll find Murad hosting the weekly quiz night at the local pub, which means that our trivia queen Bella has some competition on her hands.
Chloe Fung
Digital Marketing Specialist
Chloe Fung
A fear of sticking to one thing too long had Chloe switching her major to marketing, knowing that no day would be the same – especially at an agency like ours.
Chloe’s a fast learner who enjoys working with people from all different industries, levels of experience and walks of life.
Chloe’s friendly nature is one of her (and now align.me’s!) biggest assets, which makes her the ideal person to work with clients.
Chloe’s love of learning and experiencing new things stretches into her personal life too – she is a lover of trying new foods, cuisines and baking recipes, as well as exploring nature and the outdoors (Melbourne weather notwithstanding).
Hudson Solomon
Digital Marketing Specialist
Hudson Solomon
Armed with a Bachelor of Business, a major in Marketing and more enthusiasm than you can poke a stick at, Hudson has everything he needs to be the next great B2B marketer.
Hudson is a very rare combination of data nerd and people person, making a career in marketing a no-brainer. All about the end result, Hudson is hell bent on delivering quality outcomes, smart solutions, and building problem-busting processes. He’ll win you over first with his personality and keep you hooked with his quick mind and silky skills.
And when he’s not busy conquering the marketing world? Well, you’ll find him hard at work looking after his 40+ children (plant children, that is) or getting injured on the football field.
Mitchell Kemp
Marketing Associate
Mitchell Kemp
Starting off as an intern at align.me, Mitch was so brilliant that we couldn’t let him go.
After stumbling his way into marketing on the way to a psychology degree, Mitch found that marketing piqued his curiosity and decided to change to a double degree in Business and Arts. Whilst there’s a lot more for him to discover and learn, Mitch discovered a passion for the artistic dimension of marketing, prompting him to return to his studies and pursue a Master’s in Design.
When Mitch isn’t working or studying, you can find him driving down the coast for a surf – he loves getting into the water whenever he can and certainly looks the part of a surfer!
Matt Mifsud
Marketing Associate
Matt Mifsud
Currently studying a Bachelor of Commerce at Deakin University, Matt was considering pursuing a major in Marketing. That’s how he landed on our doorstep – and we’re so glad he did.
The perfect mix of creative and analytical, Matt’s fast pace and ability to thrive under pressure means he’s already kicking goals at align.me. He has a finger in every pie – working alongside the entire team and our wide range of clients –quickly learning the ins and outs of B2B marketing tools, strategy, and execution. We might be biased, but we think he might be a born marketer.
When he’s not growing his marketing prowess, Matt’s indulging his love of good food and coffee by cooking and café hopping – no wonder he fits in so well around here.
Jack Spremic
Marketing Associate
Jack Spremic
Jack completed a Bachelor of Commerce at LaTrobe University but his interest in mixing creativity and data to deliver something amazing led him to pursue a career in marketing.
Not one to be fenced in, Jack gets excited about the unlimited possibilities and opportunities digital marketing offers – and he wants to learn as much as he can, as quickly as he can. His goal was to get maximum exposure to the world of B2B marketing (and where better to do that than align.me?)
Marketing lights up the analytical side of Jack’s brain, and he’s keen to learn more about using data to improve campaign performance and outcomes. Now, if only he could use it to improve the performance of his favourite footy team…. (Sorry Dons fans).
Jiray Palancian
MARKETING ASSOCIATE
Jiray Palancian
Jiray studied a Bachelor of Business at Monash and majored in Marketing and Management. He wasn’t sure where this would take him, until an internship in marketing cemented his love of the craft.
He found himself thrown right into the deep end in his first marketing role, but, being an agile learner, he thrived in the environment. He loves being a part of the marketing process and seeing the results of a well–loved project from planning to execution and seeing tangible results.
Jiray likes to keep himself busy on the weekends by going on trips away and spending quality time with friends and family. When he’s not leaving tire marks on the highway, he’s checking out music and events around the city.
Max Buck
MARKETING ASSOCIATE
Max Buck
Max studied a Bachelor of Business, majoring in Marketing. He comes to us from working in the Human Resources department at Monash Uni, but his true passion has always been in Marketing.
He loves the challenges of working in a dynamic and creative field, and his main goal is always to provide good service to clients, and he’s not afraid to try new techniques or face any challenges head–on to get the best results.
Max is an avid Tiger’s supporter, so we’re sure you will find him watching every match in the AFL season. In the off–season, he is perfecting his gnarly surfing skills and enjoying time with friends and family.
Téya Brown
MARKETING ASSOCIATE
Téya Brown
Téya came very close to being known as Ms. Brown – leaving a teaching degree to pursue Marketing. The draw of a fast-paced and ever-changing environment was too strong for Téya, and she’s found the challenge and excitement of agency life perfectly suits her innate creativity and adaptability.
Thankfully, the education industry’s loss is our gain.
Armed with a Bachelor of Business & Marketing and a hunger for knowledge, Téya has the drive, personality and skills required of a great marketer, and has quickly become a major asset to the align.me team and our clients.
Don’t let her age fool you – Téya is a serious history buff and a proud mother (to her fur child, of course).
Asorthi Dimachki
SENIOR GRAPHIC DESIGNER
Asorthi Dimachki
Asorthi is our Senior Graphic Designer with a focus on Web Design.
She comes to us with an extensive design background across various mediums such as print, digital, social media and web.
She discovered her passion for drawing and art at a young age, and it was only natural that she enrolled in a local art class, which led her to study for a Diploma in Design and, finally, a Graphic Design Course.
Her ethics focus on clean styles and engaging designs. She works mindfully towards innovation and excellence in projects for all her clients.
In her spare time, she finds that perfect balance of keeping active and indulging in lots of chocolate (after her daughters have gone to bed, so she doesn’t have to share with them).
Savannah Kearns
Graphic Designer
Savannah Kearns
Savannah crossed the ditch from New Zealand to join the align.me team armed with plenty of experience designing for internationally recognised brands in the hospitality and real estate industries.
Savannah believes that good graphic design is a vital component of great marketing and is always focused on uplifting brands through well-balanced design. She also loves to get her creativity flowing by exploring design trends and seeing how they can be applied to her work.
It seems that Savannah doesn’t rest once she gets home because she dives straight into her hobbies of sewing, knitting, and jewellery design. This makes Savannah an in-demand Secret Santa as our team is clamouring for warm beanies and unique accessories to show off.
Katie Roberts
Copywriter
Katie Roberts
A lifelong creative and lover of words and language, it’s hard to believe Katie hasn’t always been a copywriter. In fact, she started her career in the Digital Customer Service space – which is where she first stuck her toe into the copywriting pool and quickly found her love (and talent) for it.
Since then, Katie has written for a wide range of businesses and industries, including health and fitness, luxury fashion, not-for-profits and many more. Her skills lie in looking at the big picture and breaking it down into relatable and digestible concepts. A mix of creativity and strategy, she couldn’t be a more perfect fit for B2B marketing (and align.me).
When she’s not writing, you can still find her creating – whether that’s through photography, gardening, dancing, or brewing the perfect cup of tea.
Johnny Tolentino
Web Developer
Johnny Tolentino
Meet Johnny, our WordPress wizz and web dev pro. A software engineer in a former life, Johnny has since found his calling in web development. For seven years he spent his time working with clients across the globe in his own business, before joining align.me in 2018.
As someone that lives and breathes web development, Johnny specialises in creating websites that hit all the right notes: responsive design, conversion funnels, website speed and performance, every Google optimisation under the sun and more.
Never satisfied with ‘good enough’, Johnny is constantly learning new trends, tools, and tech to give him more of an edge.
When Johnny isn’t behind the computer screen, you’ll find him playing video games, shooting hoops or creating art (a curious choice, considering Johnny is colourblind).
Jaro Navales
Web Developer
Jaro Navales
Web developer Jaro (pronounced Ha-ro) has spent a decade picking up some pretty special (and high demand!) programming skills. Being mostly self-taught, Jaro has a unique approach to web dev that allows him to find innovative solutions to any problem he comes across.
Jaro’s strengths lie in front end development – think HTML/CSS, JavaScript, .Net#C, and API implementation – but he’s expanded his skillset to include marketing-related skills like SEO, PPC, UX, and ecommerce. In simpler terms: Jaro’s your guy for all web-related needs.
When he’s not coding for align.me, you can find Jaro grinding hard on his start-up, an app that manages paid parking for establishments in the Philippines. Outside of his professional pursuits he still manages to find the time to play music and travel with his family in search of new beaches to relax on.
Alfred Grandeza
Senior Developer
Alfred Grandeza
AJ (as he’s fondly known) in align.me’s Senior Developer, and the genius behind Funnel Plan software. He’s been working as a Software Developer for eight years, after discovering an interest in programming in high school and going on to study computer science.
AJ’s number one priority is improving the performance, features and experience of Funnel Plan for its thousands of users around the globe. AJ hates being bored and loves learning new things – something that helps him excel as a developer, where the challenges and changes are endless.
A travel fanatic, AJ loves adventure of any kind – as long as it allows him to experience a new way of life and embrace his creative side through travel photography.
Angela Titong
Executive Assistant
Angela Titong
Arguably the most important person on the team, Anj is the person who keeps align.me running smoothly. As the Executive Assistant, she has her fingers in a lot of pies, keeping everything on track and organised, and always offering a helping hand when needed.
After over 10 years working as a Team and Operations Manager, Anj decided she wanted to find a role that would allow her to spend more time with her family. Her strong attention to detail, amazing organisation skills, and her love for helping people have helped her fit perfectly into the EA role and the align.me team.
A big fan of sports and staying active, Anj also has a great passion for interior design – unsurprising for someone with such an eye for detail!
Marianne Dorado
Executive Assistant
Marianne Dorado
It’s no easy task to manage and organise the day of an agency director, so we’re especially glad to have Marianne on our team. As the Executive Assistant to Brett, Marianne’s flexibility and organisational skills have ensured that no meeting has ever been missed.
Marianne has a degree in electronic engineering but found her calling in administration, due to her love of helping people and going the extra mile. Her experiences as a mother have also come in handy when it comes to multi-tasking, and it’s thanks to Marianne that the align.me team can enjoy smooth sailing on any day of the week.
When it’s time to clock off, Marianne is passionate about discovering new places and going on new adventures with her family. We’re sure that her love of reading goes hand-in-hand with exploring the world and experiencing new things!
Join our team
Want a seat on the bus? Head to our careers page to see current openings at align.me.