align.me team Ecosystem Growth

Are you looking to invest
in training and planning for
your partners?

IT vendors count on a wide ecosystem of partners, distributors, and service providers to help achieve sales and growth objectives. While many partners are committed to growth, the majority aren’t reaching their full potential – and won’t without some help.

The right planning and training support can reduce reliance on vendors and help partners uplift their own sales and marketing engines. Companies that are aligned – internally and with their external business partners – grow at least 10% faster than their peer groups.

We’ve worked with hundreds of IT partners to double their pipeline

align.me has been partnering with IT vendors (including SAP and AWS) for several years to provide planning and training support to over 600 ecosystem partners across 50 countries. Using our proven methodology, Funnel Camp™ and the AI-driven hyper-efficiency platform we call Funnel Plan™, we provide a proven process to ensure the right plans are built, the right ongoing support is provided, and execution results in change.

We help your partners to:

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Build a clear plan that aligns sales and marketing teams and their effort to business goals and performance objectives

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Reduce reliance on you, the vendor

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Create strong, consistent messaging and value propositions that customers relate to

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Improve their agility and competitiveness to manage changing markets

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Differentiate their messaging and target markets from other partners to find their optimal ‘patch’

Delivered by
B2B sales and marketing
experts with deep expertise
in IT, our Funnel Camp™ program
is proven to improve partner
performance, reduce reliance
on vendors, and improve
ecosystem success.

How it works

2 weeks of preparation
3 weeks of workshops to review and improve foundational readiness, strategy, and accelerated GTM motions

(in-person or virtually)

2 weeks to build and document new processes and create a project plan
100 days of support to build new muscles and new disciplines

Everything your partners
need for long-term success

More than a workshop, your partners will leave with everything they need to gain buy-in and execute what they’ve learnt:

  • One page super-distilled yet complete plan
  • 30-page PPT deck to tell the story fully to stakeholders (including staff, partners and  shareholders)
  • Project plan
  • Sprint progress reports
  • 10-page execution brief for EVERY SINGLE TACTIC to ensure successful execution of the plan
Case Studies

Planning services with
proven results

Testimonials

Hear from some of our partners

“The approach was super transparent, informative, and knowledge building in a live, fast-paced environment. Building & tailoring the plan in back-to-back interactive sessions helped us to see our gaps and surface tactics to further define how we’d achieve our targets.”

Shane Rendoth Head of Strategic Accounts, Versent (AWS Partner)

“align.me helped us not only make a plan on how we take MyWave.ai from growth to hyper-growth, but they’ve also made sure the plan is a joint plan – a plan that we have agreed on with SAP. We’ve identified four engines of growth to drive together. It actually creates a plan where we win together.”

Gerladine McBride Co-Founder & CEO, MyWave.ai (SAP Partner)

“The program was useful, informative, and thought-provoking. It provided an overall direction and helped us put together a plan for our AWS journey.”

Sanjay Srinivasmurthy DBiz

“The program provided clarity in aligning messaging with customer needs and structured pipeline planning. The hands-on approach was valuable, and I’m satisfied with the clear roadmap for engaging customers effectively.”

Alessandro Bianchi Experis Srl

“The program is structured, clear, concise, insightful, and very well managed from Hugh’s side.”

Tamara Dutina Mainstream

“It has been by FAR the best workshop we have attended as a company.”

Colleen Katzenberger CBTS Technology Solutions
FAQS

Your ecosystem growth
questions, answered

It’s designed for vendors – technology companies, distributors, and channel program owners – who want to invest in the planning and marketing capability of their partner network. The goal is to help your partners build their own go-to-market plans and demand generation engines, so they’re less reliant on you and more capable of driving growth independently.
Most vendors are too close to their own products to facilitate genuinely buyer-centric planning with partners. align.me brings an independent, structured methodology – Funnel Camp – that gets partners to think from their buyers’ perspective rather than yours. The result is a plan the partner owns and believes in, not one handed to them by the vendor.
align.me has a specific engagement – the AWS Partner Transformation Program (PTP) – designed to help AWS partners build and execute a go-to-market plan that accelerates cloud consumption and marketplace revenue. If your partners are in the AWS ecosystem, the PTP is a structured, funded pathway to get them planning and executing more effectively.
This is one of the most common challenges in ecosystem growth. For higher-value or strategic partners, a full Funnel Camp workshop is appropriate. For a broader partner base, we work with you to create scalable frameworks and tools they can use without constant vendor support. The program is designed to be tiered – not every partner needs the same level of investment.
Each partner comes away with a clear target market, a buyer-centric go-to-market plan, and a set of tactics for moving their buyers through the funnel. At the ecosystem level, you’ll see reduced vendor dependence, more consistent partner-sourced pipeline, and partners who can articulate your joint value proposition without prompting.
Looking for more complete support?

Explore our other services