Developing an effective B2B strategy for greater ROI

  • 18th August 2011, Sydney

Hugh Macfarlane, Founder and CEO of will lead a high-impact half-day workshop at the 2011 ADMA Multi-Channel forum. Hugh will provide you with a framework for B2B marketing strategy; from planning to execution including:

  • Forming strategy, building campaigns, selecting campaigns, selecting tactics and measuring tactics.
  • How alignment impacts on growth, sales effectiveness and lower churn rates.
  • Brand positioning and creating constant demand.
  • Lead generation and selecting tactics that work.
  • Measuring sales and marketing performance with common metrics.
  • Creating the funnel by plotting the buyer’s journey from suspect to sale.

For more information about how Hugh can assist your company with an effective strategy for greater ROI, contact us today.

Contact AMDA for the 2011 Science of Marketing registration details.