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It’s inevitable that prospects will leak from your funnel. But just because they aren’t ready to buy from you now, doesn’t rule out the possibility they will buy from you in the future. The success of your funnel is not shaped by your wins, but how you handle your losses.

In this week’s blog, Hugh shows you how to build a robust recycling program. Staying positioned with leaked buyers is crucial so that when the time comes to talk to them again, they are perfectly groomed for your offering.