align.me appoints Eddie Smith as Funnel Coach

July 1, 2009, Sydney, NSW – align.me is pleased to announce the appointment of Eddie Smith, of Sales Schematics, as an accredited Funnel Coach.

After successfully completing his sales and delivery accreditation in Sydney on the 5th of June, Smith will now sell and deliver Funnel Academy and Funnel Camp across New South Wales.

Eddie Smith has more than twenty five years experience in the management of national business development teams. This experience has been gained across two principal industries. Eddie’s personal profile includes an MBA from the Australian Graduate School of Management – UNSW. He is accredited in the use of the behaviour profiling tool DISC and is trained in the use of Neuro Linguistic Programming (NLP) for facilitation.  He holds accreditation in a number of Miller Heiman training programs.  Today, Eddie is the Principal of the sales management consultancy Sales Schematics Australia (SSA).  SSA offers sales development and account management programs.  Eddie was the creator and author of the respected Sales Mastery and Clients-for-life programs.

Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.

Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”

Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.

Both products are underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.

Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:

  1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
  2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
  3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
  4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.

align.me welcomes Eddie Smith to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.

Contact Eddie Smith

Mobile: +61 (04) 1383-8992
Email: [email protected]
Biography: align.me/eddie-smith

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