July 1, 2009, Sydney, NSW – align.me is pleased to announce the appointment of Chris Fell, of Closework Consulting, as an accredited Funnel Coach.
After successfully completing his sales and delivery accreditation in Sydney on the 5th of June, Fell will now sell and deliver Funnel Academy and Funnel Camp across New South Wales.
Chris Fell is an experienced senior marketing and business executive, with over 20 years experience across Europe, the US, Asia and Australia. Chris has served clients predominantly in the technology, professional services and financial services sectors. Chris’ skills in market assessment forged over his years as a market analyst have been augmented by his understanding of what it takes to run a business with full P&L ownership; the problems, risks and language used. He is determined to provide clear, straight talking, hands on, “roll your sleeves up” help for his clients. align.me’s Funnel Logic methodology aligns perfectly to this philosophy.
Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.
Of Funnel Academy, Hugh Macfarlane – Founder & CEO of align.me – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”
Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.
Both products are underpinned by align.me’s proven B2B sales and marketing methodology, Funnel Logic.
Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:
- The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
- This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
- The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
- The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
align.me welcomes Chris Fell to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.
Contact Chris Fell
Mobile: +61 (04) 02 340 250
Email: [email protected]