How do you get those recalcitrants – the nervous nellies and those past failures – into your funnel as quickly as possible? A part of the answer is you probably don’t want them there quickly. You want them there confidently. You want, for them to want, to really be in your funnel. In this week’s show we’re going to explore the difference between nurturing and recycling, and some of our favourite tactics for carrying that nurture message.