Charles Besondy, President of Besondy Consulting & Interim Management, writes…

We know misalignment of sales and marketing is present to some degree in nearly every company. Survey after survey tells us so, but can misalignment be quantified?

Now there’s a simple way to measure the degree of alignment and calculate the costs. This 14-minute video presents the Alignment Index for Sales and Marketing. Uniquely and importantly, the Index formula lists process and cultural issues within the organization that are clear indicators of misalignment.

Give it try. Calculate your Alignment Index and follow the guideline for adding up the costs associated with the misalignment. If you are honest with yourself in how you assess the organisation and costs, the results will shock you. For the sake of the patient, misalignment can’t be ignored. The good news is that with the right treatment, a full recovery is possible.


Charles Besondy is the President of Besondy Consulting & Interim Management, and an accredited Funnel Coach. To read more of his insights, go to The Sales Funnel Fanatic blog.