There are plenty of how-to blogs, videos and other web pages for LinkedIn. The bigger question is why use LinkedIn for business? There is no doubt that having your CV online is a great idea for getting recruited. Get busy. And sure we should be promoting our businesses via all channels. The problem is that every communication has a curve to learn and then another to master the channel. LinkedIn, like any medium, takes time to master. Let’s agree that even the smallest business should have a basic company page, and every person – employee or employer, should have a properly ‘pimped’ profile and a handful of connections. But what’s the value for the time-starved amongst us (aka ‘everyone’) to invest the time to use LinkedIn for business properly. In this week’s show we’ll give you six reasons why you should use LinkedIn for business.