Presenting and decoding the data
At align.me, we use Google Data Studio dashboards to collate all web analytics and reporting.
Dashboards essentially provide easy access to an overview of all your data sources in a single location. They give a clear summary in real-time of all the important data points for Google ads, analytics, Facebook, Linkedin, Instagram, email and heaps more all in one place.
Not only does this improve efficiency and allow us to monitor performance easily, it also allows us to compare data sources and build clear, data-based strategies to improve marketing effectiveness.