Measuring success is the first step to achieving it
Good B2B web analytics and reporting allow you to make informed, data-driven decisions about all your digital activity. This includes website behaviour, individual campaign performance, customer engagement and much more.
Without it, you’d be in the dark about your marketing, only able to guess what is working and what isn’t – and potentially undoing all your hard work.
B2B data analytics and reporting might sound boring, but it’s a large and integral part of successful marketing (and successful business).
What’s happening with your key platforms?
Web
By tracking how users are behaving on your website, we can make data-driven changes and improvements. These can include altering user behaviour flow, reducing bounce rate, increasing conversion rate, and tracking users for remarketing.
Tracking is required to determine effectiveness of an email campaign. It will tell us which content readers are engaging with, which campaigns are performing relative to industry averages, and how the health of your list. We can then make informed decisions on what needs to change to optimise campaigns for your audience.
Paid Ads
As with tracking email, tracking ads can accurately determine their effectiveness, and identify over-performing and under-performing ads. Data-driven decisions on copy, audience targeting, keyword targeting, and budget changes can then be made using this data.
Presenting and decoding through B2B data analysis
At align.me, we use Google Data Studio dashboards to collate all web analytics and reporting.
Dashboards essentially provide easy access to an overview of all your data sources in a single location. They give a clear summary in real-time of all the important data points for Google ads, analytics, Facebook, Linkedin, Instagram, email and heaps more all in one place.
Not only does this improve efficiency and allow us to monitor performance easily, it also allows us to compare data sources and build clear, data-based strategies to improve marketing effectiveness.
Explore options to lift your
marketing
Let’s understand where you are trying to take your business and explore what options you have to get there.
