Measuring success is the first step
to achieving it

Good analytics and competent reporting allow you to make informed, data-driven decisions about all your digital activity. This includes website behaviour, individual campaign performance, customer engagement and much more.

Without it, you’d be in the dark about your marketing, only able to guess what is working and what isn’t – and potentially undoing all your hard work.

B2B data analytics and reporting might sound boring, but it’s a large and integral part of successful marketing (and successful business).

What’s happening with your key platforms?

Web

By tracking how users are behaving on your website, we can make data-driven changes and improvements. These can include altering user behaviour flow, reducing bounce rate, increasing conversion rate, and tracking users for remarketing.

  • Behavioural flow

  • Bounce rate

  • Conversion rate and path

  • Traffic sources

  • Engagement statistics (time on page, pages per session)

Email

Tracking is required to determine effectiveness of an email campaign. It will tell us which content readers are engaging with, which campaigns are performing relative to industry averages, and how the health of your list. We can then make informed decisions on what needs to change to optimise campaigns for your audience.

  • Open rate

  • Click through rate (CTR)

  • Bounce rate

  • Unsubscribe rate

  • Conversion rate (reply/form fill/register)

Paid Ads

As with tracking email, tracking ads can accurately determine their effectiveness, and identify over-performing and under-performing ads. Data-driven decisions on copy, audience targeting, keyword targeting, and budget changes can then be made using this data.

  • Click through rate (CTR)

  • Conversion rate

  • Cost-per-click (CPC)

  • Best performing search terms

  • Demographics

  • Engagement on landing page

Presenting and decoding the data

At align.me, we use Google Data Studio dashboards to collate all web analytics and reporting.

Dashboards essentially provide easy access to an overview of all your data sources in a single location. They give a clear summary in real-time of all the important data points for Google ads, analytics, Facebook, Linkedin, Instagram, email and heaps more all in one place.

Not only does this improve efficiency and allow us to monitor performance easily, it also allows us to compare data sources and build clear, data-based strategies to improve marketing effectiveness.

Explore options to lift your
marketing

Let’s understand where you are trying to take your business and explore what options you have to get there.

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Other services for B2B outsourced marketing

Google ads

Reach the people who are looking for your solution on the platform that handles 7 billion searches a day

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SEO services

The most cost-effective way to build brand credibility and improve the leads you receive

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Content
marketing

Communicate and build relationships with new and existing customers by creating and distributing valuable and relevant content

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Social media
marketing

Build brand awareness and increase customer engagement using LinkedIn, Facebook and Instagram

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Website design
& development

Make it easier for your customers to find you with a website that matches your brand and your business

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LinkedIn
marketing

Run highly targeted campaigns to your ideal audience, and build real business connections

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Email nurturing &
lead generation

Position yourself with potential customers, recycle leaked buyers and stay front of mind with your ideal audience.

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Design

Build consistent, attractive brand identity with professional and personalised design and branding

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CRM & marketing
technology

Ensure you have the right tools set up and configured to manage and track leads and support your sales and marketing engine

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List building

Identify your targets and ensure your marketing is making it to the right people

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Don’t want to wait?

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