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You’re invited · align.me Referrer’s Lunch
How to
be Found
When the robots take over the world
DATE
Thursday
23 July 2026
TIME
12:30 – 2:30pm
AEST
WHERE
Online
Event
The invitation
Join us for align.me’s upcoming Referrer’s Lunch and take part in the tradition of great food, great people and great conversation.
The align.me team is excited to invite you to another enriching roundtable discussion and lunch – our way of saying thank you for your continued support, referrals and ongoing collaboration.
As AI reshapes how buyers discover and engage with businesses, we’ve chosen How to be Found (When the Robots Take Over the World) as the theme for this one. It features align.me’s own CEO, Hugh Macfarlane, alongside long-time colleague Aryaan Nagrath – two practitioners with a sharp, practical perspective on what it takes to win in the age of AI search.
As always, bring your own perspective to the table. The discussion comes with a carefully curated meal and a paired beverage, delivered straight to your home or office.
Please RSVP by Monday the 6th of July to confirm your attendance. RSVPs will remain open but please note that catering will not be available for responses received after this date.
DATE
Thursday
23 July 2026
TIME
12:30 – 2:30pm
AEST
WHERE
Online Event
Joining link arrives the morning of the event
LUNCH
Delivered to you
To your home or office, around midday
ON THE TABLE
What we’ll
get into
80% Why first contact wins
Four in five B2B deals go to the first company the buyer talks to. We’ll unpack the dynamic behind that number and what it means for your pipeline.
How AI search changed the shortlist
Buyers are finding and shortlisting vendors in a way that quietly stopped resembling a Google results page.
Being found first, on purpose
What leading businesses are actually doing to position themselves in a world of ubiquitous AI – and what’s worth copying.
Your hosts
Two practitioners. One question every business needs to answer.
Hugh Macfarlane
Founder & CEO · align.me
Hugh Macfarlane is the founder and CEO of align.me and a leading voice in B2B growth strategy. He has led hundreds of growth projects and trained thousands of B2B marketers globally. Author of The Leaky Funnel, Hugh coined the term “buyer’s journey”, now widely used in B2B marketing. His practical, buyer-first approach helps businesses rethink how they get found, get chosen and grow.
Aryaan Nagrath
Strategic Partner · align.me
A digital marketing and AI specialist who helps businesses adopt AI in ways that are practical, commercially grounded and measurable. Six years at align.me as digital marketing manager and AI lead, now a strategic partner – known for cutting through hype to show where AI delivers real commercial value.
RSVP to let us know
you’ll be there