Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights!
Get your copy of our 2014 Sales and Marketing Alignment Report
Is Marketing automation really worth the effort and expense?
In this week’s blog, Hugh delves into findings from the 2013 Sales and Alignment report to show how marketing automation delivers scale, but not always confidence. Even firms just planning to automate marketing have improved efficiencies in marketing’s contribution to revenue and customer retention. That’s got to be something to consider.
