https://align.me/wp-content/uploads/align-me-logo.png 0 0 Hugh Macfarlane https://align.me/wp-content/uploads/align-me-logo.png Hugh Macfarlane2014-06-05 04:59:382018-03-14 14:10:06Marketing automation delivers scale, but not confidence
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Is Marketing automation really worth the effort and expense?
In this week’s blog, Hugh delves into findings from the 2013 Sales and Alignment report to show how marketing automation delivers scale, but not always confidence. Even firms just planning to automate marketing have improved efficiencies in marketing’s contribution to revenue and customer retention. That’s got to be something to consider.