Being the nice guy to customers is always a good idea. But with prospects, we need to really upset them. Seriously!

A prospect might engage with you if you’re nice, but that’s not why they’ll buy from you. They will only buy from you (or anyone) if they think they a problem that needs fixing. And they will only buy from you if they think you can solve the problem better than the other guy.

In this week’s blog, Hugh shares his ten favourite tactics to get your prospects in a lather.