If your growth is not what you need it to be, don’t blame your product. It might be that you’re selling to the wrong market. In B2B marketing, it’s easy to blame your solution – it’s too expensive, out of date, lack features, isn’t competitive.

In this video blog sales funnel guru, Hugh Macfarlane explains how to choose the absolute best market for your product or service, and how to get the team to buy into that strategy.