align.me AWS PTP

Unlock your greatest
growth potential

The AWS Growth Partner Transformation Program (PTP) is a global program designed to help AWS Software and Services partners accelerate their journey with AWS.

Delivered by align.me, the PTP draws on over 26 years of proven B2B experience across 600+ projects in over 50 countries. The program is driven by state-of-the-art technology, hosted on the revolutionary capabilities of AWS’s Bedrock generative AI service and supported by a global network of exceptional consultants.

Our team combines a wealth of experience and expertise across various domains to empower businesses globally. With a combined tenure of over 200 years, our seasoned consultants have held leadership positions in start-ups, scale-ups and enterprise companies worldwide.
Through the PTP, we help partners to:

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Build a clear plan that aligns sales and marketing teams and your effort to business goals and performance objectives

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Create strong, consistent messaging and value propositions that customers relate to

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Improve your agility and competitiveness to manage changing markets

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Differentiate your messaging and target markets from other partners to find your optimal ‘patch’

How it works

Over 4 months, partners will work with one of our dedicated consultants to plan, strategise, optimise and execute their go-to-market plans.

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Everything you need for long-term success

More than a workshop, you’ll leave with everything they need to gain buy-in and execute what you’ve learnt:

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One page super-distilled yet complete plan

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30-page PPT deck to tell the story fully to stakeholders (including staff, partners and shareholders)

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Project plan

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Sprint progress reports

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10-page execution brief for every single tactic to ensure successful execution 
of the plan

Results that
speak for themselves

Doubling

OF ACE-REGISTERED PIPELINE
12 MONTHS ON

66%

YoY revenue growth
12 months post-PTP

104%

increase in submitted
opportunities

62%

increase in launched
opportunities

Testimonials

PTP success stories

“The ‘AWS PTP’ is one of the most comprehensive partner alignment and GTM programs I’ve experienced. An open, transparent and truly collaborative program working with AWS, setting clear expectations, debating and resolving critical challenges and consolidating sales, marketing and solutions teams with a clear GTM strategy and tactics.”

David Borean


VP Brand and Customer Experience

“Several factors contributed to the success of the program, and I especially would like to call out the following based on my experience:

  1. Hugh’s knowledge of the entire program was amazing and the program never seemed boring. Hugh kept the session extremely interactive which helped us all understand things better and with extreme clarity.
  2. I must say that the tool used for the program was extremely well-designed and the approach was very systematic and followed a logical path
  3. I enjoyed the whole “tactics” session and there were several good insights from Hugh, Graham, and Murad”

Sanjay Srinivasmurthy

COO

align.me AWS PTP Partner

Are you an AWS partner looking to accelerate growth?

Learn more about the AWS PTP and how it could work for your business.

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