Website

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  • General best practices
  • Use langauge that suits the problem you solve
  • Link to Search Engine Optimisation (SEO)
  • Logical flow of pages and content. Positioning, to problems you solve, service you offer, contact
  • Attempt to replicate buyer’s journey in the structure of web pages.
  • Every page must have a call to action- no dead ends
  • If purpose is to get leads, have a web-lead contact from that you can export
  • EDM to landing page to access information = gaining of data = must sell the registration with quality copy.
  • Have the rights CMS tool for the website. Make content manageable. When looking for a CMS you need: ability to change url structure (related to SEO), having control over website (dont’ want to have to use a developed for every little change), have inbuilt styling = get professional developed to ensure consistency,
  • Light on text, images are important, =style should reflect the business
  • News and blog section that can be easily updated (not needed for all websites but useful for Search Engine Optimisation (SEO) and Thought leadership)
  • Cost of building modules is a concern, wordpress blogs are an alternative
  • Website construction needs to focus on usability.
  • WEB 2.0 IS IMPORTANT. Social media integration, easily share copy and keep track of what you are doing on your website.
  • Testimonials and case studies- evidence to back up your claims and info.