Revision as of 00:27, 12 July 2012 by Andrew S (Created page with "* General best practices * Use langauge that suits the problem you solve * Link to Search Engine Optimisation (SEO) * Logical flow of pages and content. Positioning, to pr...")
- General best practices
- Use langauge that suits the problem you solve
- Link to Search Engine Optimisation (SEO)
- Logical flow of pages and content. Positioning, to problems you solve, service you offer, contact
- Attempt to replicate buyer’s journey in the structure of web pages.
- Every page must have a call to action- no dead ends
- If purpose is to get leads, have a web-lead contact from that you can export
- EDM to landing page to access information = gaining of data = must sell the registration with quality copy.
- Have the rights CMS tool for the website. Make content manageable. When looking for a CMS you need: ability to change url structure (related to SEO), having control over website (dont’ want to have to use a developed for every little change), have inbuilt styling = get professional developed to ensure consistency,
- Light on text, images are important, =style should reflect the business
- News and blog section that can be easily updated (not needed for all websites but useful for Search Engine Optimisation (SEO) and Thought leadership)
- Cost of building modules is a concern, wordpress blogs are an alternative
- Website construction needs to focus on usability.
- WEB 2.0 IS IMPORTANT. Social media integration, easily share copy and keep track of what you are doing on your website.
- Testimonials and case studies- evidence to back up your claims and info.