PR tools

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  • Influencing by Media Connect is a great tool for managing PR. It creates lists based on segments, sends and distributed media releases and tracks mentions and opportunities for coverage based on beats (topics).
  • PRwire this is free tool (produced by Media Connect) and while not as great as Influencing it is a good start to distribute media releases around Australia and NZ.
  • For other PR tools go to Small business 70 apps under PR.