The Ultimate Missed Opportunity for B2B Sales Professionals: The Customers Strategic Planning Cycle
Timing is everything.....What are you waiting for? If your customer has a year end of December 31st, then they would be starting their strategic planning cycle in the following months. The second fiscal quarter will often represent the best opportunity for strategic planning activities.
This is the best time to coordinate your internal account planning process with your customer's strategic planning cycle. In order for this to be successful you must be able to break away from your stringent schedule of your internal sales planning routine.
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