Email service providers

Revision as of 05:06, 26 October 2012 by Danmac30 (talk | contribs) (Popular platforms)

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eMarketing platform options

What should you look for in a email sending application?

  • Subscription management (opt in, unsubscribes)
  • Landing page creation
  • Send bulk emails
  • Send graphic as well as text emails
  • Variety of reporting functionality (eg click throughs, opens)
  • Integrate with CRM

Popular platforms

These platforms all handle the basics:

  • MailChimp - basically self service but very good pricing. You will need unbounce for landing pages
  • Constant Contact - similar pricing to MailChimp
  • Vertical Response
  • ExactTarget - the gorilla of this category (basic messaging)- better for high volume users
  • Vision6 are an Australian one - smaller but great service
  • Padiact is a great form and lead capture tool which sets up rules for returning visitors and links into other providers like Mailchimp.

A great review of most of the providers can be found here.

See also Marketing Automation (much more than basic message management)