B2B Marketing Wiki

Welcome to FunnelWiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.

The purpose of FunnelWiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge - and to make it available to everyone, at any time, for free.

If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to learn the basics about how to contribute to this wiki.

All the following will need to be deleted before launch, but is useful for now - at least until Lambda / Friday are done with their mods Eventually, this page will operate as a home page, and most users will find content from here. For starters though:


FunnelWiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of Funnel Logic™, but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.

Here's the framework:

DemandCon London 2012

All conference attendees are encouraged to use FunnelWiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.