B2B Marketing Wiki
Welcome to Funnel Wiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.
The purpose of Funnel Wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.
If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to learn the basics about how to contribute.
Funnel Wiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of Funnel Logic™, but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.
Here's the framework:
- Make your strategy buyer-centric
- Identify the journey your buyers must take
- Identify how many buyers must take each step
- Select tactics good enough to effect this progression
- And measure what actually happened