Difference between revisions of "B2B Marketing Wiki"

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Welcome to FunnelWiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.  
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Welcome to Funnel Wiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.  
  
The purpose of FunnelWiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.  
+
The purpose of Funnel Wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.  
  
 
If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to [[How to contribute|learn the basics]] about how to contribute to this wiki.  
 
If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to [[How to contribute|learn the basics]] about how to contribute to this wiki.  
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==Topics==
 
==Topics==
FunnelWiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of [[Funnel Logic| Funnel Logic™]], but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.  
+
Funnel Wiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of [[Funnel Logic| Funnel Logic™]], but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.  
  
 
Here's the framework:
 
Here's the framework:
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==[[DemandCon London 2012]]==
 
==[[DemandCon London 2012]]==
All conference attendees are encouraged to use FunnelWiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.
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All conference attendees are encouraged to use Funnel Wiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.
  
 
http://www.mathmarketing.com/files/progression-tactics.jpg
 
http://www.mathmarketing.com/files/progression-tactics.jpg

Revision as of 23:12, 21 May 2012

Welcome to Funnel Wiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.

The purpose of Funnel Wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.

If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to learn the basics about how to contribute to this wiki.

All the following will need to be deleted before launch, but is useful for now - at least until Lambda / Friday are done with their mods Eventually, this page will operate as a home page, and most users will find content from here. For starters though:


Topics

Funnel Wiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of Funnel Logic™, but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.

Here's the framework:


DemandCon London 2012

All conference attendees are encouraged to use Funnel Wiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.

http://www.mathmarketing.com/files/progression-tactics.jpg