Difference between revisions of "B2B Marketing Wiki"

 
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#REDIRECT [[B2B Marketing Wiki]]
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Welcome to FunnelWiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.
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The purpose of FunnelWiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge - and to make it available to everyone, at any time, for free.
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If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to [[How to contribute|learn more about it]].
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{| class="wikitable"
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|-
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| All the following will need to be deleted before launch, but is useful for now - at least until Lambda / Friday are done with their mods
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| Eventually, this page will operate as a home page, and most users will find content from here. For starters though:
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* Consult the [//meta.wikimedia.org/wiki/Help:Contents User's Guide] for information on using the wiki software. 
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* See these links provided by Friday for [[Getting started]]
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* And most critical for now, let's build a [[to do list for Friday / Lambda the first release]]. Then we can:
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* Build a [[Promotion of the wiki]]
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|}
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==Topics==
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FunnelWiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of [[Funnel Logic| Funnel Logic™]], but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.
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Here's the framework:
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* [[B2B Marketing Strategy|Make your strategy buyer-centric]]
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* [[Buyers' Journey|Identify the journey your buyers must take]]
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* [[Funnel Velocity|Identify how many buyers must take each step]]
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* [[B2B Marketing Tactics|Select tactics good enough to effect this progression]]
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* [[B2B Marketing Measures|And measure what actually happened]]
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==[[DemandCon London 2012]]==
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All conference attendees are encouraged to use FunnelWiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.
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http://www.mathmarketing.com/files/progression-tactics.jpg

Revision as of 21:19, 21 May 2012

Welcome to FunnelWiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.

The purpose of FunnelWiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge - and to make it available to everyone, at any time, for free.

If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to learn more about it.


All the following will need to be deleted before launch, but is useful for now - at least until Lambda / Friday are done with their mods Eventually, this page will operate as a home page, and most users will find content from here. For starters though:


Topics

FunnelWiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of Funnel Logic™, but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.

Here's the framework:


DemandCon London 2012

All conference attendees are encouraged to use FunnelWiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.

http://www.mathmarketing.com/files/progression-tactics.jpg