Difference between revisions of "B2B Marketing Wiki"

 
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Welcome to Funnel Wiki - the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.
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The purpose of Funnel Wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.  
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Welcome to Funnel Wiki- the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.  
  
If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to [[How to contribute|learn the basics]] about how to contribute.  
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The purpose of this '''B2B marketing wiki''' is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.  
  
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If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to [[How to contribute|learn the basics]] about how to contribute to our '''B2B marketing wiki'''.
  
 
==Topics==
 
==Topics==
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* [[Funnel Velocity|Identify how many buyers must take each step]]
 
* [[Funnel Velocity|Identify how many buyers must take each step]]
 
* [[B2B Marketing Tactics|Select tactics good enough to effect this progression]]
 
* [[B2B Marketing Tactics|Select tactics good enough to effect this progression]]
* [[B2B Marketing Measures|And measure what actually happened]]
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* [[Measures|And measure what actually happened]]
  
  
==[[DemandCon London 2012|Special page: DemandCon London 2012]]==
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<metadesc> Funnel Wiki is a B2B marketing wiki that provides a collaborative platform for best-practice funnel management. The purpose of this B2B marketing wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge. </metadesc>
All conference attendees are encouraged to use Funnel Wiki to actively engage with the content presented and each other, with the result of establishing solid conclusions to the topics and ideas discussed.
 
  
http://www.mathmarketing.com/files/progression-tactics_2.jpg
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Latest revision as of 21:10, 7 November 2016

Welcome to Funnel Wiki- the collaborative forum that encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn.

The purpose of this B2B marketing wiki is to define what 'good' looks like for B2B marketing around the world and to empower the B2B community to share, capture, and develop the world's best B2B knowledge.

If you've used a wiki before, you'll have no trouble getting used to this format. If not, you should take a minute to learn the basics about how to contribute to our B2B marketing wiki.

Topics

Funnel Wiki aims to provide the B2B community with collaboratively-formed best practice in every aspect of funnel management. Our framework for organising the content is around the five pillars of Funnel Logic™, but don't let that fool you; this is a genuinely collaborative effort from thousands of B2B marketers from around the world.

Here's the framework: