What's the role of anchor text in backlinks?

The role of anchor text is another way to gain quality backlinks to your website.

Anchor text is ranked highly in search engine algorithms, because the linked text is frequently relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page. Anchor text can also serve the purpose of directing the user to internal pages on the site, which can also help to rank the website higher in the search rankings, proving the site with backlinks.

When a link incorporates a keyword into the text of the hyperlink, this is referred to as a quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilised properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.

Sources: http://en.wikipedia.org/wiki/Anchor_text http://www.webconfs.com/importance-of-backlinks-article-5.php

Anchor Text

Link Schemes