Marketing Services Manager, align.me
Sally Earle is a B2B marketing specialist, whose detailed understanding of the way businesses buy has helped to ramp the performance of some of Australia’s fastest growing companies. As Marketing Services Manager of align.me, Sally leads a team of marketers who are skilled in the Funnel Logic methodology to build clear, actionable plans for businesses looking to grow, and surgically executing these plans – with powerful results.
With extensive experience in coordinating the marketing efforts of align.me’s clients, Sally has headed the implementation of a wide range of campaigns. Most recently, she managed and executed the entire marketing function of a BRW Fast 100 company.
With a Bachelor’s degree in Professional Writing and Editing, Sally has fine-turned her talent in building punchy and impactful communications that strike a chord with buyers, and progress them further along their buying journey. She is skilled in writing across a variety of mediums, and has developed hundreds of white papers, case studies, DM letters, brochures, proposal templates and telemarketing scripts for clients from a range of industries.
While copywriting comes naturally to Sally, her deep experience across all aspects of B2B marketing makes her a well-rounded and proficient marketer in any context. For past clients, she has coordinated website development, lead re-branding efforts, and implemented SEO strategies, helping to powerfully position their business for growth.
A firm believer in the tenet that marketing should be held accountable to revenue, Sally is passionate about delivering real results to align.me’s clients, and about ensuring that her end-to-end execution of marketing tactics has a strong, measurable impact on their funnel.
In addition to managing Marketing Services for clients, Sally also oversees the implementation of align.me’s own marketing initiatives, and provides delivery and sales support to their 39 global Funnel Coaches.