Sniply - The Tool That Drives Online Traffic Back To You
The following is a step by step guide on how to implement Sniply into your business’ online strategy, and what best practice looks like with Sniply.
Using Different ‘Snips’:
A ‘snip’ is the actual pop-up message that Sniply revolves around, there are three main snip types: Link and Button snips, Image snips and Form Snips.
- Link and button snips send traffic to your desired web page (the former uses underlined text whilst the latter uses a button format).
- Image snips are similar to link and button snips, except they use a selected image (a logo for example) instead of an underlined text or a button.
- Form snips are used to gain information or subscribers through email addresses or phone numbers etc.
In this guide you will be shown how to implement a ‘form snip’, (need at least the 'Pro Plan' to use a 'form snip', the wiki will mention whereabouts in the creation process it is possible to select one of the other snip types available on the Free plan) which are targeted at obtaining email subscriptions.
Creating your first 'Snip':
- Once an account has been created with Sniply, enter the ‘Sniply Dashboard’
- Copy and paste desired URL into highlighted box (a link to external content)
- Click ‘Create Snip’
- A box will appear (not seen below), immediately click ‘Form’ (or whatever type of snip is required to achieve your specific objective, the default type is ‘Button’)
- The box below will then appear (unfilled)
- Paste desired URL into ‘Page URL’ box
- Add desired message to recipients e.g. ‘Receive Similar Articles with Funnel Vision!’
- Add desired ‘Placeholder text’ e.g. ‘email address’ (what information you are requesting from individuals)
- Click ‘Customize’ and add any desired themes (colours, logo’s etc., limitations apply depending on your account type, see https://snip.ly/upgrade/ for details)
- Sniply will display what your current snip looks like
- Click ‘Create’ button
- A box will pop-up stating you’ve created the snip
- Copy and paste generated Sniply link into Buffer, Facebook etc.
- You have created and shared your first Sniply link!
Below is what a Sniply branded Snip could look like:
- You can manually retrieve your form submissions under ‘Manage Snips’ on the Sniply Dashboard, or have them automatically integrated with the CRM or tool of your choice, to view all available integrations visit this page - http://snip.ly/integrations/
What is Best Practice for Implementing Sniply?
Sniply allows for seamless integration with Buffer, Salesforce and many other tools through the Sniply extension that can be added into Chrome or Firefox (or a plug-in for Internet Explorer). This extension can provides ‘auto-snipping’ that automatically detects when you paste a URL into certain places like Facebook or Buffer, and will generate a snip for you similar to your most recently created snip or your pre-set snip (with additional editing options). This is also a tremendous time saving tool as the business will not constantly be going back and forth between Sniply and Buffer/Facebook.
Additionally the Sniply extension can be used by simply visiting a URL page, clicking the Sniply extension and a snip will automatically be created ready for sharing.
Other features that improve the success of Sniply, include customisation features. These are not available on the ‘Free’ plan and are limited until the ‘Studio’ plan. If available, they allow for businesses to replicate their brand logo and themes with their snips rather than looking like there is no correlation.
Furthermore, when using Sniply be sure to avoid using the same messages or call to actions, in order to avoid diminishing returns. In other words try to refresh the snips every now and again so viewers do not grow tired of your offering. Additionally, giveaways and time sensitive offers tend to outperform generic ‘learn more’ (or similar) buttons.
Lastly, create multiple profiles for different products (assuming you are on a plan that permits doing so). This allows for using the best form of ‘snip’ to suit the product and context, and it also allows for more specific analytics as particular products can be individually assessed. This provides more control, rather than having a broad profile such as ‘align.me’ which would only provide one set of analytics for everything align.me offers.