Phone surveys

A phone survey involves the repeated calling of members within a population sample for their opinions and preferences. Human interaction over the phone is most common, but major survey companies like SurveyMonkey offer a streamlined, automated service in which a voice is recorded and prompts for keypad answers.

A phone survey is a common technique used in B2C marketing, and within B2B to a lesser extent. Often, phone surveys are mistaken for sales pitches.