PRWire is a free publishing platform (produced by Media Connect) providing a web-based platform for media and journalists to track and view media releases. It is also optimised for search engine placement and RSS syndication.

Media Distribution

As well as being a destination in its own right, PRWire releases are fed into the ITJourno and websites used by hundreds of journalists in Australia. Its RSS functionality allows journalists to build their own wire feeds based on the beats they follow which can then be fed into their personal RSS readers.

RSS Syndication

It allows businesses to build a customised RSS feed based only on the subjects that are relevant to us. This RSS feed may be used freely on external websites, allowing users to add a media release section to their website, increasing page impressions and providing an additional service to readers. Any syndication of PRWire releases further extends the reach of press releases.


PRWire has been optimised to ensure published releases rank highly on search engines like Google. This helps assist companies who might be interested in a particular product, or similar product, to find your press release, drive traffic to your website and increase your search engine rankings.